Senior Brand Manager Nordics

2 weeks ago


Stockholm, Stockholm, Sweden TN Sweden Full time

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Join us in launching a groundbreaking product in high unmet need area.

Chronic insomnia, impacting 9% of Swedes, severely affects quality of life and raises risks for diseases like cardiovascular issues, diabetes, and neurological conditions. With no approved long-term pharmacological treatments, there's a pressing need for new options. Idorsia has a solution.

Haeger & Carlsson is looking for an experienced, forward-looking brand manager skilled in customer engagement and collaboration with healthcare associations. Proficiency in leveraging digital communication channels is essential. Idorsia requires a marketer with a successful track record in primary care commercialization, particularly in product launch strategy in the Swedish and/or Nordic markets. The Senior Brand Manager Nordics role requires adaptability in a dynamic, science-driven environment, providing the chance to influence its direction.

About the company: Idorsia, headquartered in Switzerland, is a leading biopharmaceutical company with over 800 highly skilled professionals, advanced R&D pipelines and top-notch facilities, all conducive to successful drug development. In 2023, Idorsia Nordics was established in Stockholm, creating a start-up environment for the new affiliate. The corporate culture in the Nordics emphasizes drive, entrepreneurship, and a strong focus on people, mirroring Idorsia's broader ethos.

KEY REQUIREMENTS:

  • University degree in a relevant field (e.g. scientific course of studies).
  • Minimum +5 years of relevant marketing experience in the pharmaceutical industry.
  • In-depth knowledge of the Swedish and/or the Nordic market.
  • A demonstrated track record of successful product launches. Nordic experience an advantage.
  • Analytical skills coupled with creativity and a well-structured working approach.
  • Entrepreneur with a strong drive to make an impact.
  • Independent and creative to find solutions with optimal use of available resources.
  • Excellent planning and project management skills with the willingness to drive projects.
  • Team player; willing to take on responsibilities outside the immediate area of expertise.
  • Strong in communication and presentations.
  • Very good knowledge in Swedish and English. Skills in other Nordic languages preferred.
  • Experience in primary care.
  • Digitally savvy.

MAIN RESPONSIBILITIES INCLUDE:

  • In collaboration with the global and regional team at Idorsia, support the development and implementation of the marketing strategies and launch plans for the Nordic markets.
  • Initializes and evaluates market research, market conditions, and competitor's data, extracting and implementing country-specific insights into the local brand plan.
  • Have the overall responsibility for the communication plan and omnichannel execution to all relevant stakeholders such as HCPs, patients, and the insomnia community.
  • Responsible for ensuring that all marketing activities are in line with regulatory, compliance and legal requirements; co-creates activities and materials with key customers.
  • Build sustainable relationships with thought leaders and professional societies.
  • Work effectively with field-based staff, responsible for training them on strategy, materials and other product-related capabilities as well as providing support for local initiatives.

The role reports to Commercial and Access Director Nordics.

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