Group Product Marketing Director

3 weeks ago

Västerås, Västmanland, Sweden Systemair AB Full time
Arbetsbeskrivning

Systemair is a leading company in ventilation with operations in 54 countries in Europe, North America, South America, the Middle East, Asia, Australia, and Africa. Since the founding of Systemair in 1974, the company has shown positive operating profit. Over the past 10 years, average growth has reached about 10 percent. The company manufactures and markets energy-efficient and sustainable products that contribute to an improved indoor climate and reduced carbon dioxide emissions.

To strengthen our product marketing function and focus, Systemair has created a new role as Group Product Marketing Director with the responsibility of overseeing product marketing activities in the Group.

About the Job

As Group Product Marketing Director, supported by a team of Product Marketing Managers and a small production team, you are responsible in cooperation with the product management organization to develop the function further, with an emphasis on value-driven product marketing process and messaging contributing to profitable growth for Systemair.

Your responsibilities include:

  1. Drive change to optimize our value proposition and product marketing process with the goal to increase competitiveness and improve profit margins.
  2. Create and execute a product marketing strategy to enhance our communication around our product offerings.
  3. Lead, coach, and develop the product marketing team.
  4. Develop and sharpen customer value messaging and positioning strategies for respective channels and target groups.
  5. Develop Sales Enablement processes and tools to empower Sales teams throughout the Systemair Group.
  6. Leverage different channels and communication packaging to correspond to the customer and stakeholder journey.
  7. Customize product messaging, positioning, Features, Advantages, and Benefits (FAB) for the respective product areas.
  8. Lead and coordinate the work between the central team and the local marketing network regarding product marketing.
  9. Coordinate the production of product marketing material such as sales content development, product material, promotional material, and training materials.

In this role, you contribute significantly to the organic growth and thus financial development of Systemair. It is central in achieving the long-term goals of the Group.

About You

We are looking for a person aligned with our standards and values of: Prioritize, Simplify, and Trust. The right candidate thrives in a high pace environment and in acting cross-functionally and cross-borders, as well as in building strong relationships based on honesty and trust.

We are looking for someone with a relevant degree and a minimum of 10 years' experience in a commercial marketing area (B2B or B2B2C) or from industrial product Sales, preferably from the HVAC business environment. Experience in developing and implementing Group common product marketing strategy and processes is a plus.

A higher education (BSc, MSc or similar) in marketing, business administration, or engineering is preferred. You should have excellent analytical skills and commercial acumen, be a strong communicator, and have proficiency in relevant marketing tools as well as standard Microsoft Office Tools. Experience from Infor M3 and Qlik sense is considered a plus.

Contact and Application

Please apply via the provided link. We will evaluate applications on an ongoing basis and we therefore wish to receive your application as soon as possible, no later than April 15, 2025. If you have any questions regarding this position, please contact our VP Products and Technologies, Martin Dahlgren, at martin.dahlgren@systemair.com.

Systemair strives for equality and diversity and works actively with these questions. Systemair has taken a stand on recruitment channels and declines advertising sales and recruitment services.

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