Manager, FC Franchise Activation, Nordic

2 weeks ago


Stockholm, Stockholm, Sweden Avature Full time

Locations: Stockholm, Stockholm County, Sweden

Role ID

208458

Worker Type

Regular Employee

Studio/Department

Global Publishing - Europe

Flexible Work Arrangement

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. A community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

This is a Hybrid role based in our Stockholm, Sweden office.

EA SPORTS is one of the most iconic entertainment brands, connecting hundreds of millions worldwide to the sports they love through a portfolio of industry-leading video games. Building on an incredible 30-year foundation, we are redefining football with EA SPORTS FC - a genre-leading ecosystem of interactive experiences, bringing a global community of football fans closer to The World's Game. Together, we are taking the largest football club in the world to new heights - and this is just the beginning With more opportunities than ever to create new, authentic experiences that bring joy, inclusivity, and immersion to fans everywhere, we invite you to join us as we pioneer the future of football with EA SPORTS FC and welcome everyone to the club

As a Manager, FC Franchise Activation - Markets (Nordics), you will create localised approaches for our global EA SPORTS FC campaign moments that resonate in our territories, and come up with wholly local activations and campaigns centred around positivity, grassroots football, and diversity, inclusion, and representation in sports.

This means all the way - from the first creative spark to sketching out the idea, planning the campaign, leading the development of photo and video shoots, asset creation, and overseeing the go-live, and of course analysing performance to improve the impact by providing recommendations afterwards.

You will report to the Senior Manager, FC Franchise Activation - Markets (Northern Europe).

Responsibilities:
  1. Develop and measure locally nuanced integrated omni-channel marketing activations for EA SPORTS FC in the Nordics.
  2. Build relationships with local football partners and brands.
  3. Create and lead localised campaigns focused on positivity, grassroots football, diversity, inclusion, and representation.
  4. Oversee the entire campaign process from brainstorming to execution and performance analysis.
  5. Collaborate with teams across Europe and North America.
Qualifications:
  1. Experience in marketing within sports and lifestyle sectors.
  2. Proficiency in managing omni-channel marketing activations and campaign development.
  3. Excellent verbal and written skills in at least one Nordic language and English.
  4. Experience analysing campaign performance and providing relevant insights.
About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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