Brand Manager GB Glace

4 days ago

Solna Municipality, Sweden ENGINEERINGUK Full time

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

Ice cream lover? We are looking for a Brand Manager to GB Glace

Function: Marketing
Scope: Local
Location: Solna, Sweden
Terms & Conditions: Fixed-term role, estimated until Aug 2026

ABOUT US
At GB Glace, we believe in spreading joy one scoop at a time As Sweden's favorite ice cream brand, we are dedicated to creating delicious and innovative ice cream experiences that bring smiles to faces of all ages.

JOB DESCRIPTION
Are you a creative and passionate marketeer with a love for ice cream? Do you have a knack for branding and a growth mindset? Then this role is tailored for you. GB Glace is looking for an Ice Cream Brand Manager to lead the local impulse singles and multipack portfolio and activation in Sweden.

KEY RESPONSIBILITIES

  1. Drive the strategic business and marketing agenda for your portfolio ensuring competitiveness, market leadership and E2E P&L ownership.
  2. Build brand plans based on market insights, consumer and shopper trends, NRM principles, channel insights and competitor understanding.
  3. Own the long-term portfolio plans and lead local innovation projects including building business cases, drive projects through the innovation process, artwork management and working closely with customer development teams.
  4. Build and execute brand 360 plans e.g. media, PR, consumer promotions, channel/retail specific marketing programs as well as owning the shopper marketing strategy and execution.
  5. Analyze and report on your brand's business results, including regular monitoring of performance and innovation tracking to make recommendations and optimize the portfolio and future plans.
  6. Lead brand agenda in collaboration with cross functional team (CBD, CMI, central teams).
  7. Responsible for the allocated media budget including spend reconciliation and timely vendor payment.
  8. Engage with different cross-functional teams and stakeholders across Ice Cream Nordics and establish close collaborations with EU platform teams.

WHAT YOU NEED TO SUCCEED

  1. Entrepreneurial spirit, growth and 'let's do it' mindset - someone who seeks out the opportunities.
  2. Strong business acumen with a desire for empowerment to develop and build brand plans.
  3. Good understanding of media principles, strategy and planning.
  4. Strong analytical skills to utilize data and consumer insights to make informed decisions.
  5. Strong communication skills to become a brand advocate.
  6. Strong P&L and Business Case understanding.
  7. IT literacy & Nielsen understanding.
  8. Language requirements: English and Swedish.

RELEVANT EXPERIENCE

  1. Master's degree.
  2. 2-4 years of brand management experience in an FMCG environment.
  3. Proven ability as a creative and innovative thinker with experience working effectively in cross-functional teams.
  4. Must possess excellent analytical abilities and strong project management skills.
  5. Exhibit a strong bias for action and accountability for both self and others.
  6. Demonstrated understanding of and experience in digital and social media platforms and technology.
  7. Excellent written & verbal communication skills.
  8. Experience with customer facing responsibilities a plus.

ADDITIONAL INFORMATION
This is a parental leave cover and the start date is June 2025. We will proceed with interviews asap. This role will be based in Solna, Sweden. To be taken into consideration for this role, you will need to hold a valid working permit.

ARE YOU EXCITED TO CRAFT GB GLACE FUTURE?
Please apply within deadline via application portal. E-mail applications will not be processed. We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact Nordic TA nordic.ta@unilever.com.

ADDITIONAL INFORMATION
Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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