Marketing Lead

4 days ago


Uppsala, Uppsala, Sweden Wehype - Uppsala Full time
WehypeKommun: Uppsala

Marketing Lead at Wehype – Shape the Future of Creator Collaborations in Gaming

Are you a dynamic and strategic marketer passionate about gaming, content creators, and community-driven marketing? Do you thrive in a fast-moving environment where creativity and data go hand in hand? If so, we want you on our team

About Wehype

Wehype is redefining the way games collaborate with content creators. Our mission is to move beyond transactional influencer marketing and build lasting, authentic partnerships between game studios, content creators, and communities. As we scale our vision, we're looking for a Marketing Manager to own and drive our marketing efforts across key areas: CRM, content marketing, events, social media, brand, and communications.

Your Role

As our Marketing Manager, you'll play a crucial role in shaping how Wehype is perceived in the gaming industry. You'll develop and execute marketing strategies that build awareness, engagement, and trust within our ecosystem of game studios, creators, and their communities. You'll also be part of co-crafting go-to-market (GTM) strategies and refining brand positioning to strengthen our market presence.

We are looking for a doer—someone who takes initiative, executes with excellence, and isn't afraid to roll up their sleeves to make things happen.

What You'll Do

  • CRM & Email Marketing – Build and optimize campaigns that nurture relationships with game publishers, developers, and creators.
  • Content Marketing – Develop compelling thought leadership content, white papers, and case studies that showcase Wehype's expertise and vision.
  • Events – Plan and execute industry-leading events that strengthen our network and brand presence.
  • Social Media – Drive engagement and storytelling across our channels to position Wehype as a leader in creator collaborations.
  • Brand & Communications / PR – Craft a strong brand narrative and execute PR strategies to elevate our visibility in the industry.
  • GTM Strategy – Develop and execute go-to-market strategies for new products, services, and initiatives.
  • Brand Positioning – Shape and refine Wehype's brand identity to ensure consistency and strong industry presence.

Who You Are

  • A strategic thinker with a passion for gaming, content creation, and the digital ecosystem.
  • A storyteller who knows how to craft compelling narratives that resonate with audiences.
  • A data-driven marketer who understands how to track, measure, and optimize campaigns for maximum impact.
  • A collaborator who can work cross-functionally to align marketing with business goals.
  • A doer who thrives in execution, takes initiative, and ensures things get done.
  • Experienced in B2B marketing, ideally in gaming, tech, or entertainment.

Why Join Wehype?

  • Growth Opportunities: Learn as part of a collaborative team and grow in a fast-expanding company.
  • Health and Wellness: We offer a wellness grant to cover your gym/yoga/massage costs, as well as daily office breakfasts.
  • Work with the biggest games: Work with some of the biggest games in the industry such as FIFA, Fortnite, Call of Duty, WoW, and many more.
  • Gaming Stations at work: Enjoy playing the games you work with daily, or just unwind with your personal favorites.
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