Manager Trade Marketing and Digital Trade Engagement

1 week ago


Stockholm, Stockholm, Sweden Morris AB, Philip Full time

Be a part of a revolutionary change

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years, and together we are working to deliver a smoke-free Nordic by 2035.

We are now looking for a Manager Trade Marketing & Digital Trade Engagement (DTE) who will be accountable for designing and deploying the yearly Trade Marketing plan in store and digitally B2B, which will enable us to fuel our journey towards a smoke-free future even faster.

About the role

The Manager Trade Marketing & DTE owns all channel marketing to drive our attractive brand portfolio, visibility and shopper navigation. In this role you will be marketing our products, accessories, consumables and services across all direct and Indirect channels and be part of the Swedish leadership team. You will be accountable for driving and leading Customer Engagement through our loyalty platform, to maximize Indirect channels performance.

The Manager will lead a team of around 10 people with 2 direct Team Lead reports.

Main accountabilities:


• POS Materials Creation: Drive brand awareness, consideration and intent to buy within Indirect channels. Based on consumer and shopper insights: develop POSM for base assortment, new products, and other initiatives using effective retail messaging, brand key visuals, and guardrails. Deliver materials within 360 communication frameworks for product launches in collaboration with Marketing. Drive campaign efficiency, execution & return on investment.


• Category Marketing: Promote our company and its categories, products, and services to Indirect Channels (Key Accounts, General Trade, National Chains).


• Participate in commercial programs, projects, and initiatives, providing trade marketing expertise from idea generation to go-to-market (GTM) and execution.


• Trade Fairs: presenting our company and its brands at customer trade fairs with the goal of becoming the industry's top preferred supplier.


• Ownership of handling of cabinets and coolers (budget, planning, purchase orders, warehousing, repairs and handling process) and support field sales on this aspect


• Shopper insights: Together with Insight team; ensure knowledge of market research and insights for Trade Marketing. Lead the Channel / customer / shopper understanding and support in piloting Category & Shopper insights projects.


• Digital Engagement Strategy: Develop and implement digital engagement strategies to build strong & long-lasting relationships with trade partners.


• Content Creation: Create compelling digital content, including newsletters, category educations, competitions, tailored to trade partners.


• Campaign Management: Plan and manage digital marketing campaigns aimed at engaging and informing trade partners.


• Data Analysis: Monitor and analyze digital engagement metrics to optimize strategies and improve performance.


• Trade Portal Management: Oversee the management and continuous improvement of our trade portal to ensure it meets the needs of our partners.


• Leadership: boost team engagement, enhance performance, and cultivate a positive, collaborative workplace culture.


• Serve as the voice of the shopper within our Swedish management team, ensuring shopper insights and perspectives are coordinated into all organizational strategies and decisions.

Who you are:


• Minimum 7 years of experience Trade/ Commercial or Marketing, preferably in FMCG or retail


• Experience from other sales functions, multi category set up & cross functional contexts is an advantage


• Experience from omnichannel and digital trade programs is an advantage


• Validated experience in managing relationships with third parties


• Proficiency in English and Swedish is required for this role


• Experience in leading, motivating and developing people and teams


• Proven experience of successfully redefining strategic insights into commercial initiatives


• Very good strategic height and good analytical ability but can work with details when required


• Excellent partner management and experience of creating cross-functional success


• Strong project management skills structured and self-driven working style


• Eye for Business and financial understanding incl. experience with managing budgets & P&L

What we offer

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:


• Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.


• Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.


• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.


• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.


• Take pride in delivering our promise to society: to deliver a smoke-free future.


#J-18808-Ljbffr

  • Stockholm, Stockholm, Sweden Philip Morris International Management SA Full time

    Be a part of a revolutionary changeAt PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and have been a leader in the industry for more than 200 years, and together we are working to deliver a smoke-free...


  • Stockholm, Stockholm, Sweden JTI Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity to...

  • Head of Trading

    1 week ago


    Stockholm, Stockholm, Sweden Nordea Bank Full time

    Job ID: 24398 This is a fantastic opportunity to join Nordea Operations during a period of transformation. We are on a journey to become the bank of the future. By coming aboard, you will play a key role in shaping a better bank that serves a meaningful purpose in society. Our goal is to assist our eleven million customers worldwide in enhancing their...


  • Stockholm, Stockholm, Sweden JT International S.A. Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...


  • Stockholm, Stockholm, Sweden JT International S.A. Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...


  • Stockholm, Stockholm, Sweden JT International S.A. Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...


  • Stockholm, Stockholm, Sweden Korea Trade Investment Promotion Agency Full time

    ▣ About the JobAre you eager to make a meaningful impact on international trade and investment? Join KOTRA Stockholm and become a vital part of our mission to foster economic growth between Korea and foreign markets. As a Project Manager, you'll play a crucial role in connecting Korean businesses with lucrative opportunities in Sweden, Norway, Iceland, and...


  • Stockholm, Stockholm, Sweden Ingrid Capacity Full time

    About Ingrid Capacity Ingrid Capacity facilitates the electrification of society and the transition to fossil free energy as the leading Nordic actor in building large-scale energy storages. We are in a rapid growth phase with a historic expansion of energy storage in Sweden while also expanding internationally. We expect to continue to grow rapidly in the...


  • Stockholm, Stockholm, Sweden Swedbank Group Full time

    Are you passionate about customers, sales, international trade and want to lead a unit of specialists with high competence?We believe that people are at the heart of our organisation and our successful leaders enable us to realise our strategy.We are looking for a leader who:Has strong leadership skills with capability to lead by example, create an...


  • Stockholm, Stockholm, Sweden Sandvik AB - World Trade Center Stockholm Full time

    Do you have expertise in digital channels and want to grow and learn from peers in other digital platforms? Then we have the perfect opportunity for youAt Sandvik Group we're now looking for three Digital Communications Professionals to join our team - focusing on delivering digital experience on our platforms and ensuring engaging and creative communication...


  • Stockholm, Stockholm, Sweden Academic Work Full time

    Det finns nu en ny version tillgänglig för . Klicka på uppdatera eller ladda om sidan för att få tillgång till den nya versionen. lediga jobb Heltid Deltid Sök utan CV Distans VAR MED PÅ EN SPÄNNANDE TILLVÄXTRESA OCH FÅ MÖJLIGHET ATT GE FORM ÅT FRAMTIDENS VARUMÄRKESFRAMGÅNGAR SOM BRAND MANAGER HOS CONAXESS TRADEOM TJÄNSTENConaxess Trade...


  • Stockholm, Stockholm, Sweden Drees & Sommer Full time

    Marketing Manager ContractAre you a marketing professional with a strong interest in the construction and real estate sector? Do you enjoy coming up with effective marketing campaigns and engaging communication strategies? Then this opportunity as a Marketing Manager in Sweden with an international communication team based in Germany might be perfect for...


  • Stockholm, Stockholm, Sweden Bacardi-Martini Full time

    With our Consumer at the heart, your key focus will be to:You as Account Manager are responsible for execution of the commercial strategy of Bacardi Sweden in your designated regions of the On-Trade channel.It is your responsibility to make Bacardi the spirits partner of choice, which means that you maximise the availability and visibility of our brands. We...


  • Stockholm, Stockholm, Sweden Swedbank Group Full time

    Are you passionate about trading algorithms, quantitative analysis and market making? In Swedbank you have the opportunity to:Develop, implement, maintain, and improve pricing and hedging models responsible for automatically balancing the banks risk in an optimal way. Work with low latency algorithmic trading systems with DMA. Access vast amounts of high...


  • Stockholm, Stockholm, Sweden EasyPark Group Full time

    At EasyPark, we love cities. We love them for work, for play and everything in between. That's why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced...


  • Stockholm, Stockholm, Sweden EasyPark Group Full time

    At EasyPark, we love cities. We love them for work, for play and everything in between. That's why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced...


  • Stockholm, Stockholm, Sweden SWED BANK Full time

    Are you passionate about trading algorithms, quantitative analysis and market making? In Swedbank you have the opportunity to:Develop, implement, maintain, and improve pricing and hedging models responsible for automatically balancing the banks risk in an optimal way. Work with low latency algorithmic trading systems with DMA. Access vast amounts of high...


  • Stockholm, Stockholm, Sweden Lurkit (Lurkware AB) Full time

    Marketing & Sales · Stockholm · Hybrid Remote Digital Marketing ManagerDrive Lurkit's digital marketing to new heights, crafting campaigns that inspire and convert. Lead a dynamic team, shaping the future of online engagement. Bring your vision and passion to every clickWe usually respond within a week As Lurkit's Digital Marketing Manager, you will lead...


  • Stockholm, Stockholm, Sweden CHUBB Full time

    Key responsibilities : Distribution strategy and tactics Develop, take responsibility and execute on the distribution strategy for Sweden with a primary focus on the Middle Market segment. Drive and develop strong relationships with relevant broker firms and brokers. Have a clear targeting and defined broker visitation plan which is coordinated with the...


  • Stockholm, Stockholm, Sweden Wella Full time

    E-COMMERCE Digital Specialist Northern Europe ABOUT THE ROLEThe consumer journey from awareness to conversion is experiencing an unprecedented change. From emerging e-commerce platforms to significant advancements in retailer CRM and digital media, the retail marketing landscape has changed forever. To deliver against our ambition, we need to accelerate our...