Programmatic Specialist

4 days ago


Stockholm, Sweden Publicis Groupe Full time

Job Description

We are currently seeking a specialist in Stockholm or Malmö for our programmatic team based in both cities. The team is an experienced and cheerful group constantly exploring new collaborations and tests related to media and data across DSP platforms such as Google, Amazon and Adform. Your tasks and main responsibilities range from strategy and setup to management and optimization, as well as subsequent reporting and recommendations for programmatic campaigns. 

As a Programmatic Specialist you will work in the following areas: 

Develop programmatic media and data strategy for our clients and effectively communicate these recommendations in a precise and understandable manner.  Design, plan, and purchase programmatic campaigns.  Hands-on campaign management through DSPs, including bid strategy, data segmentation, optimization, and campaign management.  Continuously analyze, optimize, and evaluate campaign results. 

Qualifications

Required Qualities:

Previous experience with digital campaigns is preferred, including programmatic, search, social, or display.  Demonstrated interest in technology and digital platforms, with proficiency in numbers and Excel.  Ability to seamlessly transition between detailed tactical thinking and long-term strategic planning.  Relevant work experience in data management, e-commerce, or marketing. 

Desired Qualities: 

Structured, independent, and adept at meeting deadlines  Strong collaborative and communication skills, capable of working across departments and engaging with clients and suppliers effectively.  Solution-oriented with meticulous attention to detail and a high level of ambition and analytical ability.  Fluent in both spoken and written Swedish and English.

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