Marketing Campaign Optimisation SpecialistLuton, Vereinigtes Königreich; Hannover, Deutschland; Rijswijk, Niederlande; Zaventem, Belgien; Stockholm, SchwedenHybridLuton, Vereinigtes Königreich...und 4 weitere Standorte
1 month ago
ABOUT THE JOB
Campaign and Segment Analytics:
Create action-driven insights from campaign tests and performance metrics. Use analytical techniques to generate data insights and translate these into business stories to drive action. Understand campaign metrics, channel mix, audience optimization, and testing techniques. You will work closely with the Group Analytics team to ensure knowledge transfer and align on methodologies.Journey & Campaign Optimisation:
Build testing frameworks for campaign optimisation and AB tests. Build advanced campaign or journey optimisations and tests. Ensure audience size for marketing automations is optimised. Work with Platform & Analytics teams to define data requirements for delivery and evaluation of each campaign test. Become an expert in Braze on campaign testing and optimisations.ABOUT YOU
Proven experience in similar analytical and or campaign optimisation roles Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (SQL, Python, R, Liquid script etc.) Preferably a proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.) Comfortable working in a large pan European business, where some travel will be required. Fluent in English, ability in other languages desirable but not essential (German, French & Dutch) Strong problem solving capabilities, organisation skills and very logical train of thought Capability to communicate between IT and Marketing Excellent attention to detail Education in quantitative field (business economics, data analysis, statistics) ABOUT OUR OFFER
We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click to find out more.
We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit
If you require any further information regarding this opportunity, please email . We really value your interest in TUI and will be back in touch with you shortly after the application closing date.
Do you have any questions regarding this job offer? Get in touch
UK & I Head Office Talent Acquisition Team
Email:
Please note: Only for questions or queries. Applications will only be accepted via the Careers Portal.
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