Marketing Manager

4 weeks ago

Stockholm, Sweden Karo Healthcare Full time

Karo Healthcare, a dynamic and growing company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 100 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Since 2019, under EQT ownership, we're rapidly heading towards a €1 billion European leadership position in consumer health.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Marketing Manager - International Trade Business (maternity cover for 1 year) for our office in Stockholm, Sweden.

Key Responsibilities:

  • Act as an advisor on marketing related topics in partnership and work closely with Sales Manager to decide on partner initiatives incl. review and comment on activity/brand plan and follow up on KPIs related to this matter
  • Utilize Q-bank (or similar tool) as a platform to inspire and motivate partners to initiate local commercial activities
  • Product training; increase product knowledge of Karo’s product portfolio, through various activities (eg live meetings, webinars, samples, one-pagers etc)
  • Keep our partners up to date on corporate initiatives and general news form the company, it through newsletters and other channels
  • Create partner events and together with Sales Coordinator plan and execute
  • Continuously evaluate portfolio plans (i.e. potential launch of new products with partners) and ensure performing gap-analysis on active assortment, line extensions and identifying potential markets for new developed products from Global Marketing, as well as life cycle management of current assortment
  • Identify and liaise with local media advisor
  • In collaboration with Sales Manager building business case with clear actions to secure long-term growth Link to Global Marketing
  • Close cooperation with Global Brand Managers, channeling and adapting information from Global Marketing to the ITB team and the other way around
  • Lead digital/online initiatives in the ITB team, in close dialogue with digital team
  • Brand web pages: securing structure and processes that allows for constant updates and overseeing that our partners following guidelines and optimizing content
  • Online marketing and social media: providing our expertise on this high potential but complex topic to our partners and thereby helping them to make smarter decisions
  • E-commerce: Monitoring progression of global e-retailers and support on proactive actions to capitalize on opportunities Market intelligence
  • Understand local market conditions in ITB markets, specifically in markets where we are responsible for sales and marketing (sales through a 3rd party logistic set-up, without local distributor to drive market activities)
  • Increase market knowledge and constantly sharing this with relevant stakeholders; both internal and external
  • Oversee need of market intelligence within the department and request proposals from data providers, such as IQVIA A&P Investments
  • Manage the Marketing Budget, plan and follow up A&P-spends (A&P-file) over the year in cooperation with Head of ITB
  • Follow up on A&P investments and make, when needed, priority calls Ensure our Marketing Campaigns follow local regulations for Marketing and Life Science Constantly add feedback loops in projects to ensure constant improvements

Requirements

  • University degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in marketing, specifically within international trade or consumer healthcare
  • Experience from Brand Management and Commercial sales to Swedish pharmacies and online customers
  • Proven track record of developing successful marketing strategies for diverse international markets
  • Strong analytical skills with the ability to assess market data and derive actionable insights
  • Experience with people leadership paired with exceptional communication and interpersonal skills, with a flair for building relationships
  • Strong portfolio that showcases conceptual and copywriting skills and results from marketing programs and web content
  • Strong ability to assess complex information and produce copy in alignment with strategy, audience and voice
  • Drive and ability to work on multiple projects simultaneously and effectively manage the workload
  • Experience in digital marketing and familiar with online marketing tools and analytics
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Fluency in English; additional languages are a plus

Benefits

  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a dynamic, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values 

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.

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