Head of Category

We are now looking for a Head of Category (Apparel, Footwear, Hardware) to join our team at Haglöfs on a fixed-term basis from January 2026 to January 2027.

In this role, you will own the category vision, using consumer insights and market knowledge to ensure our collections are both relevant and commercially strong.

You will work closely with the Product, Marketing, Sales, and Operations teams, leading the category team and supporting the execution of strategies.

Reporting to the CEO, this role requires strategic thinking, operational precision, and a passion for creating products that inspire people to explore the outdoors.

Your Responsibilities

Category Strategy & Leadership

Define and execute long-term and seasonal category strategies in line with Haglöfs brand vision and business goals.

Drive consumer and market relevance through insights, trend analysis, product knowledge and excellence.

Lead and inspire a cross-functional team to deliver category success from concept to market launch.

Balance growth, profitability, and range efficiency to ensure strong commercial and brand performance.

Ensure clear ownership and development of the internal critical path, securing alignment and accountability across all key functions from concept to delivery.

Product & Innovation

Guide the product creation process, ensuring innovation meets both consumer needs and commercial goals.

Drive sustainability initiatives within the category, ensuring alignment with Haglöfs' long-term environmental goals.

Understand and manage data flow through different systems to optimize visibility, accuracy, and efficiency across the full product lifecycle.

Go-To-Market & Performance

Own forecasting, pricing, and GTM process and alignment to ensure smooth and impactful launches.

Represent the category at key milestones and external events, ensuring consistency and quality across markets.

Team & Collaboration

Lead, coach, and develop a high-performing team while fostering a collaborative, brand-driven culture.

Partner closely with Sales, Marketing, and Operations to ensure unified execution and strong results.

Budget & Delivery

Manage the category's team budget and secure on-time, in-full delivery across all projects and milestones.

Skills & Requirements

Skills & Experience

10+ years of experience in category management, product strategy, or a similar leadership role - ideally within the outdoor industry.

Proven track record of driving category growth through consumer insight and market-driven strategies.

Strong understanding of product development, pricing, and go-to-market processes.

Experience with data management and systems integration.

Experience leading cross-functional teams and managing complex, multi-market projects.

Fluent in English

Possibility of travelling might be required

If you're a strategic and analytical professional with a commercial mindset and a genuine passion for the outdoors, you'll thrive in this role. You lead with clarity and empathy, bringing people together to achieve common goals. You enjoy working in a dynamic, cross-functional environment where collaboration and adaptability are key, and you know how to turn consumer insights into clear strategies and strong results.

This fixed term employment is based in Haglöfs Head office in Alvik, Stockholm. We review applications on an ongoing basis, so apply today and step into your next adventure with us

Great Place to Work

Born in Sweden. Engineered for nature.

At Haglöfs, we don't believe in conquering nature. Instead, we believe in moving with it, growing through every step. Since 1914, we've engineered our gear to not only endure the elements, but to let you roam farther, wilder, freer – in the greatest playground ever made.

Consumer First

Consumers are at the heart of everything we do, driving us to exceed their expectations across all aspects of our business.

Innovation

We embrace creativity and technological advancements, pushing boundaries to continuously improve our products, services and operations. We continuously look for new, unique and better ways of doing things.

Performance driven

We are committed to delivering high-quality products that perform exceptionally. We strive for results and excellence in everything we do as a company and a team.

Collaborative

We believe in the power of working together, supporting our colleagues to create a positive environment where we achieve what is best for Haglöfs, our customers and employees.

Responsible

We take responsibility and operate with a strong business-mindset, honesty, and transparency in everything we do. We take ownership to drive success for Haglöfs.

Caroline Auclair | Contact Person

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Haglöfs

Stockholm | Hybrid

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