Content Writer

2 days ago

Stockholm, Stockholm, Sweden Haypp SE Full time

WE ARE LOOKING FOR

As an SEO Content Writer for the DACH region (Germany, Austria, and Switzerland), you will be responsible for producing SEO-focused text-based content for our e-commerce sites in the German-speaking markets. In this role, you will primarily focus on content execution and optimization by following detailed content briefs while collaborating with our SEO team to meet specific business needs. We are looking for a german speaker with excellent copywriting skills.

RESPONSIBILITIES AND TASKS

The ideal candidate for this role demonstrates excellent copywriting skills, possesses a deep understanding of keyword-optimization, is eager to work efficiently with AI in the content creation process, and can manage day-to-day content tasks with speed and accuracy.

Main Responsibilities:

  • Write and edit SEO-driven content (mainly text with an eye for graphics) tailored to the DACH markets.
  • Apply SEO best practices to craft optimized copy for improved visibility and rankings.
  • Focus on executing content based on briefs, ensuring keyword integration, readability and SEO relevance.
  • Ensure content compliance with local legal requirements and collaborate with our legal team for review.
  • Contribute content suggestions that align with SEO and content strategies and focus on keyword priorities.
  • Manage your assigned copywriting tasks, keeping records updated and ensuring smooth content production processes.
  • Publish content on our e-commerce platforms, adapting to technical specifications for each.
  • Adapt copywriting to various formats (blog posts, product descriptions, landing pages, etc.) and create visual assets where necessary to meet the project scope and business needs.
  • Occasionally collaborate on brief creation for SEO-optimized graphics for content pieces. Assist with editing, reviewing, and publishing content submitted by other teams such as CRM or PR, keeping SEO best practices in mind.

QUALIFICATIONS


• German speaker with excellent copywriting skills.


• 2+ years of experience in SEO copywriting, preferably for the DACH markets.


• A good understanding of on-page SEO techniques and best practices.


• Proficiency with design tools (e.g. Adobe Creative Suite and/or Canva).


• Experience working with CMS systems (e.g. Easyfy or WordPress).


• Strong organizational skills with an agile mindset and attention to detail in content creation.
• Ability to work autonomously and effectively manage tasks, while also being a collaborative team player.


• Deep cultural understanding and market knowledge of the DACH region.


• A bachelor's degree (-or equivalent experience) in marketing, communications, or a related field.

It is a bonus if you have:


• Experience working with SEO tools for analyzing content performance or conductiong keyword research (e.g. Google Analytics, Search Console, Ahrefs).


• Experience working in e-commerce


• Fluency in English or other languages (e.g. Swedish, Norwegian) is an advantage.

OTHER INFORMATION

This is a 12 -month consultancy contract, starting November/December, full time at the Haypp Group's office at Medborgarplatsen, Stockholm. Does it sound interesting? Please apply today with your resume. Selection and interview process is ongoing.

For WorkStudio it is important to offer equal opportunities. We will therefore consider all qualified applications for employment without any regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

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