Sr Marketing Manager, Streaming

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

As Senior Marketing Manager, you will play a pivotal role in driving the Nordic marketing strategy and brand growth for Warner Bros. Discovery's streaming service HBO Max and our linear channels across Sweden. You'll lead innovative campaigns that spark fandom, deliver impactful marketing initiatives, and bring bold creative thinking to life. This is a hands-on role for someone who thrives in a fast-paced, collaborative environment and can create clarity and impact across complex markets.

You'll champion big ideas that break through, rally teams across Sweden, and elevate engagement for sports content, global releases, and local productions (scripted & non-scripted).

Your Role Accountabilities…

• Set the strategic vision and develop brand strategies for HBO Max and Kanal 5 in Sweden, acting as the local brand champion.
• Design and execute innovative, country-specific marketing plans that strengthen brand presence and consumer impact.
• Lead integrated marketing campaigns across all media, collaborating with social, PR, creative, and cross-functional teams.
• Monitor brand health and analyze campaign performance to drive continuous improvement.
• Develop and maintain brand guidelines and messaging tools; approve creative concepts for major campaigns.
• Build strong relationships with stakeholders and present plans, results, and insights to local and global leadership.
• Own the marketing P&L for streaming and networks in Sweden, ensuring alignment with budget targets.
• Work closely with local content teams and executive producers to maximize impact.
• Set ambitious standards for creativity and execution, leveraging iconic IP and advocating for local priorities including sports, global titles, and local productions.

Qualifications & Experience…

• Proven marketing experience, ideally in global streaming, entertainment, or major consumer brands.
• Proven ability to create cultural moments and connect audience insights with content.
• Experience managing creative and media agency relationships.
• Financial acumen, including budget management and campaign effectiveness tracking.
• Data-driven and analytical, with expertise in leveraging insights to optimize campaigns.
• Exceptional communication and presentation skills, comfortable engaging local and global teams.
• Passion for storytelling, creative ideation, and building enduring global brands.
• Strong understanding of the Swedish market.
• Fluent in English and at least one Scandinavian language (ideally Swedish).

Additional Information:

On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. For more details, including leadership appointments and information on individual brands, please visit our newsroom here. Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Warner Bros. During this period of transformation, you'll have an exciting opportunity to lay the foundation at one of the world's premier entertainment brands.

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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