Site Manager

Join us to deliver a smoke- free future as Site Manager for

We've chosen to do something incredible. We're totally transforming our business and building our future with one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years

In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics

Role summary:

As a Site Manager, you will own and drive the strategy, development, and optimization of the Swedish Match Nordic websites on the Swedish Market to ensure best-in-class user experience, content engagement, and performance. This role is locally anchored for the Snus and Nicotine Pouch Category, where few/no global toolboxes exist and local design is essential due to unique Oral context in the Nordics. You will work close to cross-functional teams, including the Web & E-commerce Lead, Digital Solutions Lead, CRM team, Swedish Match Brand Retail, and external agencies located both in Sweden and global, to enhance digital touchpoints, improve organic and paid traffic, and optimize conversion rates. Your role will be based on real-world observations and analyses and involves site performance monitoring, SEO optimization, and continuous improvement to drive e-commerce traffic and revenue growth

Please note that his role is a fixed term contract between –

Main responsibilities:

Manage and maintain the company's Nordic websites, focusing on , ensuring they align with brand, e-commerce, and digital strategy goals.

Develop and manage the website content strategy, including content updates, landing pages, and product pages.

Implement SEO best practices, including keyword optimization, metadata management, and technical SEO improvements to enhance organic search performance.

Work with digital agency and brand team to create engaging web content that aligns with brand guidelines and legislations.

Analyse and optimize the customer journey to improve user experience, engagement, and retention. Use A/B testing, heatmaps, and UX analytics tools to implement data-driven improvements.

Evaluate online users' behaviour to deliver engaging online experiences via constant Conversion Rate Optimization (CRO) techniques.

Monitor website performance, uptime, and loading speeds, ensuring optimal site functionality.

Work with developing projects such as personalization and Ai-implementation.

Regularly create presentations reporting on key website KPIs and provide actionable insights and strategies for continuous improvement and content improvement.

Collaborate with the Digital Solutions team to implement new features, functionalities, and integrations that enhance site performance.

Ensure compliance with web security, data privacy (GDPR), and accessibility standards (WCAG).

Keeping up to date with industry best practice and monitoring content activities of competitor websites

Who you are:

Bachelor's degree in marketing, Business, Economics, or a related field.

5+ years in digital marketing and ecommerce (ideally acquired on retailing side or manufacturer, or at another key ecommerce category; durables/tech).

General knowledge and understanding of the IT-technical aspects of E-commerce. Very good knowledge of the digital environment (incl. consumer journey and behavior) and platforms.

Strong expertise with CMS tools, preferably Optimizely.

Proficiency in SEO.

Strong analytical and data-driven mindset, with experience in analyzing and reporting on channel performance metrics.

Excellent communication, collaboration, and relationship-building skills, with the ability to influence and negotiate effectively. Proficiency in Swedish and English is required.

Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

Experience from collaboration with external agency partners and managing budgets

What we offer

Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can:

Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.

Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.

Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.

Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.

Take pride in delivering our promise to society: to deliver a smoke-free future.