Marketing Manager, Digital Channels

Shape Our Narrative. Advance Engagement. Drive Change
.

Stora Enso is a global organisation with operations, sales, and supply chains all over the world. Our purpose "Do good for people and the planet. Replace non-renewable materials with renewable products" drives everything we do. We believe that everything made from fossil-based materials today can be made from a tree tomorrow, and we are committed to accelerating the transition to a circular bioeconomy.

Contribute to a Nature Positive future
Are you passionate about driving impact through digital marketing? At Stora Enso, we're looking for a Marketing Manager, Digital Channels & Operations to take our digital presence to the next level. In this role you have the chance to shape how we engage audiences globally and deliver operational excellence across digital touchpoints.

As our
Marketing Manager, Channels & Operations
, you will lead the development and implementation of our digital campaigns in the packaging business areas. You will work in close cooperation with other members of the marketing team to plan and activate campaigns that build awareness and drive engagement. From managing websites and social channels to optimizing SEO/GEO and marketing automation, you'll have the overall responsibility to ensure our digital presence are aligned with business priorities and deliver tangible results.

Your responsibilities:

• Lead digital marketing campaigns, taking responsibility from strategic planning to execution and results
• Campaign planning and activation in digital channels
• Manage website structure and updates
• Drive SEO/GEO optimization
• Oversee social media channels like LinkedIn, Meta and Youtube
• Asset creation for organic social media posts
• E-mail marketing
• Manage marketing automation and workflows in Hubspot
• Coordinate with agencies for briefing and execution
• Ensure campaigns are data-driven and analyse campaign performance to deliver actionable insights

What You Bring
You are an experienced and digitally savvy marketeer that brings enthusiasm, proactiveness, and a customer-centric mindset. You have a strategic mindset and capability to handle large work areas independently. You are highly structured, take ownership of your tasks and can handle deadlines and unforeseen tasks well.

Requirements:

• Master's degree in marketing or relevant field
• 10+ years experience in digital marketing roles
• Proven track record of owning campaigns from planning to execution
• A proactive, independent contributor with strong collaboration skills
• Hands-on experience with Sitecore, Hubspot, Salesforce and preferably Adobe suite
• Expertise in marketing automation and SEO/GEO
• Excellent written and verbal communication skills in English, with the ability to adapt tone and messaging for different audiences and channels
• Experience from global organisations and the packaging industry is a benefit

What We Offer
You will be part of our diverse working culture which supports you in exploring new perspectives and developing professionally. You will contribute to a more sustainable world, as sustainability and innovation are at the core of our strategy.

• Career growth opportunities within an international organisation
• Access to modern technologies and digital tools
• Professional development opportunities
• Motivating additional benefits package
• Hybrid work options and flexible working hours
• You would join a highly engaged team of marketing professionals who together create customer engagement and support our business strategy through various customer touch points.

How can you apply for this role?
You can only submit your application to us by using our recruitment tool. As we are assessing our candidates on an ongoing basis, we hope to hear from you as soon as possible but at the
latest on December 1
7th.
Our recruitment process could include pre-employment actions such as background, reference and health checks as well as a drug test.

If you have any questions, please contact hiring Manager Josefin Carlsson, Head of Marketing Engagement,

Welcome to work in the renewable materials company