Arlo Europe Senior Copywriter

Arlo Europe

, part of Verisure, is seeking a talented, innovative, passionate
CRM Senior Copywriter
to be based in Stockholm, Sweden.*
The role will be part of the Portfolio team and will directly report into
*The
Head of CRM
based in France and will work closely with the
Marketing Department
.

The company's success depends on its people, and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
 

About Arlo Europe

Arlo Europe, part of Verisure, is a leader in smart home security. We combine cutting-edge camera technology with intelligent services to give millions of families across 49+ countries the clarity, confidence, and peace of mind they deserve.

Our mission is clear:
to deliver smarter home security that connects, prevents, and protects with intelligence, simplicity, and trust
. Together, with millions of families, we are creating safer, more connected homes everywhere.

In 2019, Verisure acquired all rights to Arlo's European business,
in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. What makes us unique is that Arlo Europe operates as a
start-up within a global group
. This means you'll benefit from a
fast-moving, entrepreneurial, and agile environment
, while also enjoying the
stability, resources, and career growth opportunities
of a world-class company. It's the best of both worlds: the excitement of building something new, backed by the strength of an industry leader.

At Arlo Europe, you'll be part of a team where
your ideas and impact matter
, and where together we are shaping the future of safer, more connected homes.

Responsibilities

• Craft clear, compelling, and conversion-oriented copy for CRM campaigns (email, SMS, push, in-app, etc.)
• Collaborate with CRM managers, campaign strategists, designers, and data analysts to tailor messages based on audience segments and behavioral triggers
• Create and evolve impactful messaging and coms strategy and content for new product releases, press releases, overall ad messaging and key event campaigns
• Play a key role together with Marketing Director and Head of brand contributing to create brand stories and messaging "Big Ideas" to help us improve positioning and attractiveness of the brand and our serv ices/products
• Develop content calendars aligned with lifecycle marketing and promotional strategies
• Conduct A/B testing on subject lines, messaging, and tone; analyze performance data and optimize based on insights
• Maintain brand voice consistency across all CRM touchpoints, adapting tone to fit segment, channel, and campaign goals
• Conduct research on customer preferences, industry trends, and competitor strategies to inform and refine messaging approach
• Ensure all copy meets quality benchmarks—accuracy, clarity, consistency, and regulatory compliance (where applicable)
• Align and drive brand and content consistency collaboratively together with the rest of the Studio and production team.

Location

Permanent hire based in Stockholm (Hybrid).

Reports and organization structure

Direct reporting line into Head of CRM, France - with a dotted line into the
Head of Brand and Marketing Director.

Candidate profile

Experience and Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field
• 5+ years of experience in copywriting—preferably within CRM, retention, or lifecycle marketing roles

Competencies:

• Excellent writing, editing, and proofreading skills; meticulous attention to tone and detail
• Ability to craft compelling, original, and persuasive copy for diverse audiences and platforms.
• Skilled at defining, maintaining, and evolving a consistent brand tone and style.
• Ability to translate complex ideas into engaging narratives that resonate with target audiences.
• Ability to manage multiple campaigns simultaneously under tight deadlines
• Exceptional collaboration and communication skills; experience working cross-functionally
• Fluent in English, speaking and writing

Strong fit with our Company DNA

• Passionate in Everything We Do:
  Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
• Committed to Making a Difference:
  When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
• Always Innovating: We believe that Innovation can be big or small;
  it's a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
• Winning as a Team:
  Our people know that by leveraging one another's strengths, investing in and developing our team's capability and by collaborating well, we will win.
• With Trust & Responsibility:
  Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.

The Company

Diversity & Inclusion

Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help. At Verisure, we are committed to fostering a diverse and inclusive workplace, recognising that diversity of thought and background only makes our teams stronger and more innovative. We reject all forms of discrimination and bias, and we believe in access to opportunities for everyone, regardless of gender, age, disability status, race, sexual orientation, or any other status.

We Are People Who Protect People

We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.

Peace of mind for families and small businesses

We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.

Leading across a broad footprint

We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.

A technology-enabled human services company

Our 26,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.

35 years of experience – and many more to come

We have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo's European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.