Arlo Europe Senior D2C Ecommerce Key Account Manager Nordics

Arlo Europe, part of Verisure, is seeking a passionate, ambitious, high-energy Senior D2C Ecommerce Key Account Manager Nordics (SE, DK, NO) to push Sales in D2C for the Nordics to a new level of success.

You will have a key role in our D2C & Digital Team, where you will take digital sales to the next level In this role, you will own the responsibility for driving new customer acquisition through our digital platforms and skyrocketing revenue on our Direct-to-Consumer (D2C) channel.

You will be based in Stockholm (Solna), Sweden. You will be part of an international and ambitious D2C & Digital team and will directly report to the D2C Europe Commercial Lead, based in Munich, and will work closely with the Sales and Marketing departments.

About Arlo Europe

Arlo Europe, part of Verisure, is a leader in smart home security. We combine cutting-edge camera technology with intelligent services to give millions of families across 49+ countries the clarity, confidence, and peace of mind they deserve.

Our mission is clear: to deliver smarter home security that connects, prevents, and protects with intelligence, simplicity, and trust. Together, with millions of families, we are creating safer, more connected homes everywhere.

In 2019, Verisure acquired all rights to Arlo's European business, particularly the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. What makes us unique is that Arlo Europe operates as a start-up within a global group. This means you'll benefit from a fast-moving, entrepreneurial, and agile environment, while also enjoying the stability, resources, and career growth opportunities of a world-class company. It's the best of both worlds: the excitement of building something new, backed by the strength of an industry leader.

At Arlo Europe, you'll be part of a team where your ideas and impact matter, and where together we are shaping the future of safer, more connected homes.

Responsibilities

Responsibility for delivering sales against targets for the D2C ecommerce channel (Market specific)

• Meet weekly/quarterly DTC sales target on units, ASP and % of sales sold with service

• Provide analysis on sales performance with growth drivers and drainers including competitor insights

• Collaborate with D2C Team to deliver and successfully execute the promotional calendar

• Brief into Design team any required assets to support site optimization

• Work closely with wider sales teams (omnichannel and Amazon) to ensure we optimize sales across all channels and avoid cannibalization

• Monthly forecast planning of product SKUs for local market  

Create a premium website, optimized for mobile experience with increased customer engagement and conversion rate

• Site audits to detect and amend content inaccuracies (e.g translations / layout). Ensure translations are accurate and displayed in the best way to ensure premium CX

• Identify opportunities to increase website performance by monitoring KPIs such as bounce rate, website load time, customer satisfaction, abandoned purchases and conversion to purchase.

• Execute content optimization on to drive better engagement & purchase KPIs

• With the CRO Manager, identify optimisation areas based on insights gained via our performance tracking platforms (Hotjar, GA)

Increase NTB (new to brand) customers through new acquisition channels, improved SEO and paid media performance

• Keyword optimisation to increase organic traffic

• Execute SEO content change requests to drive organic traffic and sales

• Establish and manage partnership opportunities within market to drive NTB sales

• Optimize site UX and promotional offerings to increase number of sales with service attached

• Blog management – keep articles refreshed and up to date

• Optimization and localisation of paid media assets and copy

D2C & Ecommerce Research and Insights

• Stay up to date with industry trends and best practices in ecommerce

Candidate profile

Skill & Experience Requirements

• Strong Sales Personality that is numbers driven

• Previous experience in Digital Marketing or working closely with Digital Marketing Teams responsible for SEA, SEO, social media, email marketing and affiliate marketing

• Bachelor's or master's degree in marketing, Communications, Business, or related field

• Minimum 5 years of work experience within the field of Digital Marketing or Ecommerce Sales

• Experience in CMS content authoring (preferred AEM but not a requirement) as well as excellent knowledge of Google Analytics and ability to make data driven decisions

• Understanding of what influences customer behaviour on site and ecommerce best practise - UX, promotions, SEO, up-selling & cross-selling

• Excellent Time & Task Management 

• Experience working in a D2C ecommerce environment beneficial

• Excellent written and verbal communication skills (English mandatory)

• Strong analytical and problem-solving skills

• Attention to detail

• Committed, dedicated, a great teammate that works well collaboratively but will take the initiative to work independently and proactively drive tasks

Strong fit with our Company DNA

• Passionate in Everything We Do

• Committed to Making a Difference

• Always Innovating: We believe that Innovation can be big or small;

• Winning as a Team

• With Trust & Responsibility