Head of Marketing

1 week ago

Malmo, Skåne, Sweden CRM-service Full time

Head of Marketing

Be our first Head of Marketing and build the function at CRM-Service

CRM-Service is a Finnish CRM and membership platform fully dedicated to NPOs, civil society organisations, and membership-based organisations. We help mission-driven organisations manage members, donors, fundraising, communications, and case handling in one unified system.

As we enter an intensive growth phase and expand into new markets, marketing will be a critical driver of our growth journey, and we're hiring our first Head of Marketing.

This is a true builder role. You'll own marketing independently, shape the strategy, and build the operating model. If you've been operating in a
T-shaped, hands-on marketing role
(especially in B2B SaaS) and feel ready to step into your first Head of Marketing role, this opportunity is designed for you.

Why this role is special

This is an opportunity to join CRM-Service at a formative stage of its growth and take clear ownership of how marketing is built and operated.

  • You will have the opportunity to independently build the marketing function from scratch and shape the structures, tooling, and processes that support growth
  • You will define how marketing supports growth in the Nordics and, over time, expansion into new markets
  • You will work closely with leadership and collaborate across sales, product, and delivery
  • You will lead a renaming and rebranding project, as well as a full website renewal, during your first year
  • You will establish the foundations for demand generation and inbound marketing as a long-term growth capability

We value initiative, ownership, and the ability to work independently in a scaling environment. Experience matters, but so does curiosity, sound judgement, and the ability to figure things out.

What we're looking for:

Experience & background

·      Experience in B2B marketing (SaaS strongly preferred) in an international setting

·      A varied, generalist background across multiple marketing disciplines

·      Strong background to demand generation, inbound, and growth-focused marketing

·      Experience working independently and owning outcomes

Mindset & strengths

·      Data-driven and comfortable making decisions with imperfect information

·      Strong ownership mentality—you see problems and fix them

·      Comfortable switching between strategy and hands-on execution

·      Curious, pragmatic, and ready to grow into a senior leadership role

You don't need to check every box. If this role excites you, we want to hear from you.

Location & Timing

  • Location:
    Sweden or Finland, preferably close to our offices in Malmö, Helsinki capital area, or Jyväskylä
  • Start date:
    As soon as you're ready

What we offer

  • A rare opportunity to build the marketing function from the ground up in a scaling organisation
  • Clear ownership, independent responsibilities, and influence over how marketing is developed and operated
  • Supportive leadership, budget, and the ability to prioritise what matters most
  • A role with room to grow in scope and responsibility as the company grows across the Nordics
  • Flexible working arrangements in a collaborative work culture with a high degree of autonomy
  • Hybrid / office-based work model
  • A competitive salary and incentive model
  • A collaborative, transparent culture with open dialogue where experience and opinions are valued

How to apply:
Let us know you are interested and send us your CV in English.

Questions? Contact:
Kati Tammisto,

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