Category Marketing Manager

Want to lead the future of premium appliances?

Miele is strengthening its Nordic organisation and is now seeking a Category Marketing Manager to accelerate category growth and shape the product portfolio across the Nordics. This is a strategically important role within a modern, matrix-driven organisation where category excellence is a core growth driver.

For over 125 years, Miele has remained an independent family-owned company built on quality, longevity and long-term relationships. Today, Miele is the globally recognised leader in premium domestic appliances—and the Nordics are a critical region for future growth. The company is on a transformation journey with a sharper focus on omnichannel excellence, data-driven decision-making and elevated commercial execution.

This position offers the opportunity to influence Miele's category performance in a key region, backed by strong brand equity, high product quality and a supportive, people-focused culture.

The position

The Category Marketing Manager is responsible for successfully developing and executing category strategies within the Nordic markets — Denmark, Sweden, Norway, Finland. This involves driving growth and optimising the product portfolio in line with Miele Nordic's strategic goals.

The role collaborates closely with Brand Marketing, Sales, Global Business Units/Product Development and Operations to deliver exceptional business performance and customer experience. You will also manage and execute the Nordic marketing strategy in line with the global brand strategy across all channels.

The Nordic Category Manager reports directly to the Nordic Marketing Director (located in Stockholm, Sweden) and is part of the dynamic Nordic Marketing Team spanning the four Nordic markets.

The key responsibilities

• Lead the development of category strategies for your assigned product range, ensuring alignment with Miele's overall goals and market positioning
• Manage the entire product lifecycle from ideation to launch, ensuring the portfolio remains competitive and aligned with customer needs.
• Analyze market trends, consumer insights, and competitive landscape to define opportunities and make data-driven decisions. Feedback within Nordics and to the HQ.
• Drive sales and profitability within your category by identifying growth opportunities and implementing effective go-to market strategies.
• Work closely with the sales team to set and achieve sales targets, monitor performance and adjust strategies if necessary
• Lead the coordination of promotional activities and manage the relationship with key retail partners to maximise visibility and sales
• Oversee all product training measures such as training plans, concept and content for the category, together with the Nordic Training Team.
• Translate data and insights into actionable plans that improve category performance and customer satisfaction

We offer

An independent, exciting and versatile job, with the global and local support of a well-established international company as well as the opportunity for continuous development. We have good employment conditions and supportive working environment. We value our open and warm company culture with diversity and inclusion. Read more about our culture: Welcome to Miele Nordics - Miele Nordics

We offer the flexibility of hybrid work, enabling you to work partially remotely. Additionally, we highly value community and team spirit, and we encourage everyone to contribute to this.

Your experience and competencies

• Bachelor/Master's level in Business/Marketing or equivalent work experience with evidence of continuous learning.
• 5+ years of relevant work experience, experience in leading a category in a business and/or managing product launches, pricing/promotions.
• Strong commercial acumen with a track record of driving category growth and managing product portfolios to maximise return on investment
• Excellent analytical skills, with the ability to interpret market data and consumer insights to drive business decisions
• Strong project management skills and experience in working with cross-functional teams
• Entrepreneurial thinking, strong self-motivation and target orientation.
• Excellent written and oral communication in one of the Nordic languages and English.
• International experience positive and willingness to travel preferred.

About Miele

Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society. The company focuses on manufacturing premium domestic appliances for the kitchen, laundry and floor care, as well as machines for commercial operations and medical facilities ("Miele Professional"). Its strategic vision is to be the world's most trusted and desirable premium brand.

Miele offers products that set the standards for durability, performance, ease of use, energy efficiency, design and service — guided by the principle "Immer Besser", printed on the very first machines by founders Carl Miele and Reinhard Zinkann.

In its core business, Miele focuses on the sole Miele brand and its positioning in the premium segment. The company stands for long-term thinking, continuity of values, strong customer and supplier relationships, and an employee-oriented leadership culture.

The recruitment process is ongoing, and applications are reviewed continuously. If you are interested in this opportunity, please submit your application as soon as possible.