European Sales Manager, Distributor Markets

At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.  

From our headquarters in Stockholm, Global Sales supports and drives growth across more than 40 markets, working closely with subsidiaries, distributors and global functions. We are now recruiting an European Sales Manager Distributor Markets, based at HQ.

About the role  

As European Sales Manager, Distributor Markets you will be responsible for driving growth and execution in distributor-led markets, with a focus on Eastern Europe. You will manage key partnerships, secure listings and sales, and ensure trade marketing delivers where it matters. 

You will keep operations structured, from forecasting and planning to systematic follow-up on targets. Clear accountability and strong execution will be central to how you work. You will also contribute to structured entries into selected new markets. 

The position is based at our headquarters in Stockholm and reports to the Head of Commercial Operations, Europe.

In short your responsibilities will be:

• Drive market growth: Maximise sales, portfolio performance and trade execution in existing markets, and support structured entries into selected new markets.
• Lead distributor performance: Set clear goals, run regular business reviews and ensure partners deliver against agreed targets.
• Build partnerships: Develop pragmatic, trust-based relationships with distributors, retailers and key stakeholders, balancing support with accountability.
• Secure commercial execution: Drive sell-in, distribution and rotation, promotions and activation with distributors and central marketing, ensuring investments lead to measurable results.
• Run operations with discipline: Oversee forecasting, demand planning, budgeting and reporting, using data to guide decisions and improve ways of working.

What you can expect 

• Clear ownership of distributor-led markets with accountability for growth, not just stability
• An entrepreneurial environment where decisions turn quickly into action
• Extensive travel across Europe to stay close to customers and execution
• A culture where obstacles are solved, and where finding the route forward is part of the job

Who are you  

You are a commercially driven leader with international growth experience and a clear track record of delivering results through partners. You combine structure with pragmatism and know how to set demands, follow up and turn plans into sales. 

You thrive in fast-paced environments, move quickly from plan to execution and stay focused on the business where it matters most. Spreadsheets are useful, but your instinct for business is better.

Essential skills to succeed

• Experience: Extensive international exposure and experience from leading distributor operations (or other third-party partners) across markets. Coupled with a track record from senior commercial roles in FMCG or adjacent consumer goods.
• Commercial strength: Strong account management and negotiation skills, confident with listings, pricing, promotions and investment cases.
• Distributor expertise: Clear track record of setting demands, following up systematically and delivering results via partners. Thereby has a good understanding of distributor value chain. 
• Data and discipline: Skilled in forecasting, performance tracking and turning insight into action.
• Ways of working: Natural networker with a structured approach. Hands-on when needed, engaging directly in commercial planning and key customer meetings.
• Style: Pragmatic, collaborative and steady under pace, thriving in international and high-growth settings.
• Practicalities: Based in Stockholm with willingness to travel extensively across Europe. Fluent in English, additional European languages are an advantage.

Welcome with your application at the latest October 19th 2025. 

We will review applications on an ongoing basis and the position may be filled before the last application day.  We appreciate LinkedIn, but to get a full picture of your experience, we ask you to also include a CV.

Life at Vitamin Well Group 

Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group's business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.

Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.  

As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.

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