Trade Marketing Manager

2 weeks ago

Stockholm, Stockholm, Sweden Flora Food Group Full time

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  


Position: Trade Marketing Manager – Sweden & Finland 
Location: Stockholm, Sweden, Hybrid 
Contract: 12-Month Fixed Term

About the Position 

As Trade Marketing Manager for Flora Food Group Nordics, you'll be the driving force that brings our brands to life in stores across Sweden and Finland — ensuring every display, activation, and shopper experience connects emotionally and commercially. 

Acting as the central connector between Brand, Sales, and Field Force teams, you'll coordinate impactful trade campaigns that make Flora, Becel, Lätta, Milda, Crème Bonjour and Violife stand out on shelf. You'll lead projects end-to-end — from concept to in-store execution — balancing creative thinking with operational excellence. 

This role combines people skills, commercial awareness, and precise execution.  

You'll understand what Brand Managers want, what retailers need, and how our shared Field Sales Force operates — ensuring everything runs smoothly, effectively, and with energy. 

Key responsibilities include: 

In-Store Activation & Brand Execution 

Bring our brands to life across Swedish and Finnish retail environments.Develop and implement trade activations that enhance product visibility and shopper engagement.Manage POS, promotions, and experiential campaigns with excellence and attention to detail.Oversee perfect store execution and continuously improve in-store impact. 

Project Leadership & Collaboration 

Act as project lead for trade marketing across Sweden (70%) and Finland (30%).Coordinate with Brand, Sales, and Field Force teams to deliver aligned, high-quality activations.Manage the end-to-end execution process — briefing, planning, production, rollout, and evaluation.Build strong partnerships across internal teams and agency collaborators. 

Performance & Measurement 

Track, measure, and analyse the effectiveness of trade marketing activities.Use insights to refine future campaigns and demonstrate ROI.Manage the trade marketing budget with discipline and transparency. 

Stakeholder Management & Communication 

Serve as the key link between Marketing, Sales, and Retail.Balance retailer needs with brand priorities to deliver mutual success.Engage and motivate the Field Sales team, ensuring activations are well-supported and executed with excellence. 

What Does It Take to Be Successful? 

We're looking for a collaborative, organised trade marketer who loves bringing brands to life in-store and thrives on delivering flawless execution across teams and markets. You should have: 
 

Experience: 2–5 years in Trade Marketing, Customer Marketing, or FMCG retail operations.Retail Knowledge: Understands how to win in-store — from shelf presence to shopper activation.Project Management: Highly organised with a track record of managing multiple initiatives simultaneously.Collaborative Leader: Builds strong relationships, communicates effectively, and influences across teams.Execution Focused: Brings ideas to life through precise, timely, and creative delivery.Analytical & Insight-Led: Comfortable interpreting performance data to optimise activity and impact.Language Skills: Fluent in Swedish and English; Finnish language skills are an advantage.Mindset: Energetic, hands-on, and adaptable — ready to create visible impact across two markets. 

What's Next? 

If you're ready to bring creativity, energy, and executional excellence to how Flora Food Group shows up in-store, we'd love to hear from you. 

Start Date: December 2025 or January 2026 

Application Deadline: 28th November 2025 

Questions before you apply? Reach out directly to Richard Hodgson, Talent Acquisition, via WhatsApp at or email at  

Join us at Flora Food Group, where we are pioneering the next generation of delicious, natural, nutritious food. 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics. 

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