Senior Performance Marketing Manager

VISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can.

Our software products empower operators across Europe and beyond — from booking and distribution to payments, operations, and guest experience.

About the Role

As Senior Performance Marketing Manager at VISIT, you will take full ownership of our paid media and performance marketing efforts across markets. You will be the strategic and operational lead for performance marketing, working closely with the marketing team to drive demand, generate leads, and continuously optimize our campaigns. You will work closely with 8 coworkers in the marketing team.

This is a senior, hands-on role with high impact, where you will shape and build VISIT's performance marketing capability in-house while acting as a trusted partner across teams in a growing, global organization.

What You Will Do

• Own and lead VISIT's entire paid media setup, including Google Ads, LinkedIn Ads, Meta Ads and other relevant channels
• Plan, execute, and continuously optimize campaigns with a strong focus on performance, lead generation, and low cost per click
• Take full responsibility for daily monitoring, analysis, reporting, and optimization of campaigns
• Manage and optimize a significant marketing budge with clear accountability for results
• Evaluate channel mix and performance, drawing clear conclusions on what works, what doesn't, and why
• Proactively identify underperforming campaigns and make data-driven adjustments together with the wider marketing team
• Work closely with stakeholders to explore how we can increase leads across broader and evolving target audiences
• Lead performance marketing initiatives independently, making informed decisions and acting as VISIT's internal lead and guide within paid media
• Build and develop performance marketing structures, processes, and reporting frameworks as we scale
• Collaborate across a global marketing team working with multiple markets and regions

Who You Are

• You have 10+ years of experience in marketing, with at least 5 years of hands-on performance marketing experience, either in-house or agency-side
• You have a proven track record of managing and optimizing paid advertising campaigns at scale
• You are comfortable taking full ownership of strategy, execution, and results within performance marketing
• You have deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and relevant tracking, optimization, and reporting tools
• You are highly analytical and experienced in building dashboards and performance reporting frameworks
• You understand what drives high-performing ads and have hands-on experience with A/B testing
• You have experience with SEO and GEO optimization, including keyword strategy and on-page improvements
• You have worked with B2B marketing and preferably Account Based Marketing
• You are a strong collaborator who enjoys working cross-functionally and aligning marketing efforts with broader business goals
• Experience with HubSpot is a plus, but not required
• You are pragmatic and solution-oriented — comfortable "making things work" when needed and not afraid to roll up your sleeves

Why VISIT?

At VISIT, we value a unique blend of professionalism, curiosity, and passion. We look for people who combine confidence with humility, enjoy solving complex challenges, and are motivated by building sustainable, future-proof solutions for the travel industry.

What you can expect:

• A culture that supports learning, collaboration, and continuous improvement
• An international environment with colleagues across more than 10 countries
• Work that directly contributes to better experiences for operators, partners, and guests
• A company that strives to be reliable, helpful, and constantly improving — with grit and a smile on our faces

Location & Ways of Working

• Hybrid
• Primary office location: Gothenburg, Sweden
• Some collaboration across markets and teams, with limited travel if needed

Interested?

We'd love to hear from you. Apply now and join us in building the future of destination tech together.

About VISIT

VISIT is a destination tech platform that brings together everything hospitality and experience operators need to be efficient, profitable, and to create guest experiences no one else can.

Founded in 1999 and headquartered in Gothenburg, Sweden, VIST Group has grown into a team of 350+ employees across more than 10 countries. We describe ourselves as reliable, helpful, and constantly improving — with grit and a smile on our faces.