PR & Influencer Lead

As a PR & Influencer Lead to Weekday you will define, develop and execute PR and influencer strategies in collaboration with specialists. You will support channel owners with initiatives, prioritization, and new ways of working to expand and drive measurable success. You will lead projects from concept to delivery, including timelines and production 

WHAT YOU'LL DO 

• Monitor performance across all funnel stages and optimize based on insights 
• Build and maintain strong relationships with internal and external partners 
• Manage budgets and ensure effective allocation across channels 
• Refine ROI frameworks, reporting, and activation plans for PR and influencer activities 
• Research trends and drive innovation to enhance brand relevance and revenue growth 
• Contribute to brand-defining moments and key campaigns 

WHO YOU'LL WORK WITH 

You will collaborate closely with channel owners, creative teams, and external partners to deliver impactful PR and influencer initiatives. At Weekday, we work in a fast-paced environment where creativity meets strategy, ensuring our brand stays relevant and resonates with our audience. 

WHO YOU ARE 

We are looking for people with… 

• 5 -10 years of experience in PR and influencer marketing, preferably within fashion or lifestyle brands. 
• Strong understanding of earned media and creator channels. 
• Proven ability to manage budgets and measure ROI 

And people who are… 

• Fashion-savvy with strong commercial awareness 
• Creative and strategic thinkers 
• Structured, organized, and detail-oriented 
• Strong communicators and relationship builders 
• Proactive leaders who thrive in a dynamic environment 

ADDITIONAL INFORMATION 

This is a full-time permanent position based at our Head Office in Stockholm. 

If you feel this opportunity is exciting, feel free to apply by sending in your CV in English as soon as possible, but no later than 5th Nov 2025. Due to data policies, we only accept applications through our career page. 

In this role, you will have the flexibility to work both remotely and from the office. While remote working is part of our offer, approx. 4 days per week office presence is required to foster strong collaborations and teamwork. 

Please note this position is offered on a local contract, therefore you should have the legal right to work in Sweden before applying. Other candidates are welcome to register their interest, and we will keep you in mind for future opportunities. 

WHO WE ARE 

Weekday/Monki  

Weekday is where culture moves fast and expression runs deep. Your everyday remix wrapped in denim. Too much, not enough, perfect. A wardrobe of contrasts: Effortless basics, monochrome shades, and edgy cuts. The signature jeans that go with everything—and express it all. More than fashion - it's a moment, a mood, culture in motion. Every version, all at once. 

Monki is a state of mind, wearing the moods all the time. From hot basics to It-dresses and skirts, wild prints to match whatever feels right. It's about the energy, the fierce force that's always on point and ever-present. It's being curious —imagining it, making it real, because style is never just one thing. Learn more about Weekday here. 

WHY YOU'LL LOVE WORKING HERE 

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to this, Weekday-based colleagues also receive: 

• 30 days holiday 
• A collective agreement which includes pension and life insurance 
• Wellness benefit 3000kr/year 
• Benify Benefits Portal 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

We look forward to hearing from you