head of design

Job Description

About the Company

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Read more about us here

WHAT YOU'LL DO

As Head of Design for the Studio, you are responsible for defining and executing the global creative vision, strategy, and direction of the Studio brand across all customer touchpoints. You ensure the brand is presented consistently and compellingly both in-store and online, across all aspects including product design, assortment, guide advertising, and digital experiences.

As the brand's creative leader and guardian, you lead the design team and influence cross-functional teams to develop and drive a compelling and innovative vision and creative strategy for the brand. You stay connected to the cultural zeitgeist and translate this understanding into the brand vision, ensuring it resonates globally and inspires both your team and customers.

Job Description:

You will be the creative "heart" of the brand, championing and elevating the brand's identity while serving as its creative spokesperson. You lead the design teams, guiding their work to ensure every output aligns with the overarching creative vision and brand direction.

In this role, you oversee all aspects of the brand—from product design and assortment to advertising and customer experience, both online and in-store—ensuring consistency across every touchpoint. You uphold the highest standards of quality to craft memorable, meaningful experiences for customers.

You foster cross-functional collaboration while continuously seeking opportunities to improve. You support the customer-focused strategy of "find her, keep her" at both strategic and tactical levels, and stay informed on industry trends, the competitive landscape, and best practices in design and fashion. Your insights drive decisions that maximize brand growth and ensure it remains at the forefront of the market.

Qualifications and Experience:

We are looking for someone who is:

• Is a confident storyteller and presenter, able to inspire Senior Executives and teams across the organization with innovative ideas and a clear creative vision.
• Has a proven ability to motivate, influence, and lead creative and production teams, internally and externally, locally and globally.
• Combines creativity with strategic thinking and the ability to work effectively within budget.
• Understands the retail landscape and how design, marketing, and social channels work together to drive results.
• Visionary, forward-thinking, and able to communicate a long-term vision that inspires others.
• Brings a customer-centric mindset with deep insight into the target audience.
• Possesses in-depth knowledge of fashion and retail, with a strong sense of style, trends, and cultural awareness.
• Has a proven track record of translating creative vision into commercial success while protecting the brand's unique DNA.
• Has 10+ years of relevant creative experience in fashion brands (fashion, premium, or luxury).
• Holds a Design, Communications, or other arts-related degree.
• Communicates fluently and efficiently in English, both written and spoken.

WHO YOU'LL WORK WITH

You collaborate closely with product teams, brand PR, marketing & experience to bring the brand vision to life through compelling visual storytelling and outstanding design execution. In this role you will report directly to Head of New Development.

Our People

Our most important strengths and assets are our engaged colleagues and our unique company culture. Attracting and developing world-class talent is central to H&M Group's vision.

At H&M Group, colleagues are trusted with great responsibility right from the start. We focus on building outstanding leadership that encourages creativity, care, and strong business outcomes by putting trust in people to reach the full potential of our colleagues. This approach ensures that our teams are empowered to drive our purpose forward.

H&M Group's team of around 135,000 colleagues from more than 170 nationalities brings a rich mix of cultures and perspectives. Guided by our values, we create a passionate and creative company culture where everyone can grow and contribute to our goals. We strive to have diverse teams and an inclusive environment where everyone can be themselves. This supports the creativity in making relevant customer offerings and contributes to more inclusive products and marketing.

Additional Information

This is a full-time position based in Stockholm. Please apply by submitting your CV in English as soon as possible, latest by February 8th. We will review and interview candidates in advance.Due to data policies, we only accept applications through the career page.

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.