Marketing Analyst

Tl;dr:
We're looking for a sharp, curiosity-driven Marketing Analyst who can turn messy data into clear decisions.

You'll own how we measure growth across every channel, from influencer and affiliate to paid and lifecycle. You build attribution models, dig into cohorts, run experiments, and translate complex insights into simple "here's what to do next" guidance. If you love SQL, smart dashboards, incrementality tests, and helping teams spend money way smarter, this is your playground. And yes, you'll use AI to move faster.

Why Lovable?
Lovable lets anyone build software with plain English. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, solve complex problems, and bring their dreams to life. And we're just getting started.

We're a small, talent-dense team building a generation-defining company from Stockholm. We value high ownership, high velocity and low-ego collaboration. We seek people who care deeply, challenge us, and are driven to build something of lasting impact.

What We're Looking For
A marketing analyst who's equal parts strategic thinker and hands-on analyst, excited to deepen our understanding of what drives acquisition, retention, and revenue across all channels.

Someone who:

• Has strong experience with marketing attribution models (MMM, MTA, incrementality, first/last touch, position-based models) and Lifetime Value modelling
• Can analyze and provide insights for the team to optimize performance across influencer, affiliate, paid social, paid search, and lifecycle channels.
• Knows how to evaluate marketing campaigns end-to-end: tracking, data quality, incrementality, ROI, and long-term value.
• Is comfortable working in SQL, spreadsheets, and analytics tools—and can translate complexity into simple, actionable insights.
• Is energized by digging into messy data, identifying what matters, and helping marketing spend smarter.

What You'll Do

• Own attribution modeling across marketing channels; evaluate and refine how we measure impact across influencer, affiliate, ads, partnerships, and organic.
• Analyze influencer and affiliate performance, including cohort behavior, lift testing, creative patterns and partner quality.
• Review full-funnel marketing metrics (CAC, LTV, ROAS, retention, payback periods) and provide insights that guide daily and long-term decision-making.
• Calculate ROI for campaigns, channels, sponsorships, creators, and affiliates—and recommend where to scale, pause, or experiment.
• Build dashboards, automated reports, and alerting that keep the team aligned on channel performance and marketing health.
• Identify trends in traffic, spend and conversion—flagging opportunities for growth and areas of risk.
• Partner with engineering to ensure proper tracking and event implementation (UTMs, pixels, events, conversions).
• Run incrementality tests, lift studies, and channel experiments that inform attribution assumptions and improve media efficiency.
• Provide continuous insights on what's working, what's not, and what to test next—turning data into clear narratives and recommendations.
• Leverage AI tools to speed up analysis, automate workflows, and surface insights faster.

How We Hire

• Fill in a short form then jump on an intro call with our recruitment team.
• Discuss your experience in more depth during a round of interviews with us.
• Join us for some cross-collaboration conversations

About Your Application

• Please submit your application in English - it's our company language so you'll be speaking lots of it if you join
• We treat all candidates equally - if you're interested please apply through our careers portal