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Web Analyst
2 months ago
Mentimeter AB is seeking a highly skilled Web Analyst to join our team in Stockholm. As a Web Analyst, you will be responsible for collecting and analyzing data using web analytics tools like Google Analytics and Mixpanel, in close collaboration with our Data scientist team.
Key Responsibilities- Data Analysis: Collect and analyze data using web analytics tools to gain insights into user behavior and website traffic.
- Reporting and Dashboards: Create reports and dashboards to communicate findings and democratize data for stakeholders using tools such as Looker.
- Trend Identification: Identify trends and opportunities in website traffic and user behavior.
- Attribution Modeling: Develop and maintain a comprehensive attribution model that accurately tracks the impact of various marketing channels on user acquisition and revenue.
- Campaign Measurement: Collaborate with other marketing teams to measure the impact of campaigns and content marketing efforts on user acquisition and product adoption.
- Data Quality: Ensure the correct tracking of key website events by creating, configuring, and maintaining marketing tags in GTM.
- Integration and Troubleshooting: Ensure the correct integration of GA4 with Google Ads, Google Search Console, and other sales and marketing stack.
- Revenue Analysis: Improve the synergy between visitor tracking and user data, and support our in-house Marketing analyst – part of the Data team – with revenue/purchases/pipeline analysis.
- Industry Trends: Stay current on industry trends and best practices in web analysis and data visualization.
- Experience: At least 3 years of relevant hands-on experience.
- Results-Driven: Results-driven and highly analytical.
- Storytelling: Good at storytelling and can get people inspired with data insights.
- Proactive: Proactive and 'can do' attitude with attention to details.
- Experimentation: Experience working with experimentation in a fast-paced environment.
- Attribution Modeling: Experienced with attribution modeling and Web Analytics tools.
- Additional Skills: A plus if you have experience with customer acquisition cost (CAC) and lifetime value (LTV) analysis in a SaaS or B2B context, or familiar with tools like Mixpanel or paid Analytic tools like Matomo.
- Language: Fluent in English with proficient written and verbal communication skills.