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Global Marketing Specialist

3 weeks ago

Stockholm, Stockholm, Sweden Puig Full time
Responsibilities
  • Lead media strategy and planning in collaboration with the Media Agency, adapting global strategies to local markets.
  • Work with media agencies to ensure the successful implementation of campaigns within budget.
  • Oversee the development and execution of PR strategies in partnership with the PR Agency to drive impactful activations and campaigns.
  • Provide strategic guidance on pricing to ensure competitiveness and profitability.
  • Analyze brand performance metrics, identifying trends and opportunities for growth.
  • Work closely with sales and retail teams to maximize brand performance across sell-in and sell-out.