Marketing Strategist

3 days ago


Stockholm, Stockholm, Sweden PARETO SECURITIES AS Full time

About the Job:

Overview

The DANX Carousel Group is a leading logistics specialist focused on time-critical solutions, redefining industry standards across Europe. With over 1,500 skilled professionals, we deliver innovative services to our clients across 35 countries.

We are seeking a talented Senior Group Marketing Specialist to steer strategic initiatives, drive brand visibility, and execute dynamic marketing campaigns that deliver results.

Key Responsibilities
  • Campaign leadership: Develop and execute high-impact tactical and Account Based Marketing (ABM) campaigns across multiple channels, focusing on lead generation, demand creation, and brand awareness.
  • Content & creative direction: Craft engaging marketing materials, including brochures, case studies, customer communication and social media content, while maintaining a consistent on-brand voice.
  • Website & digital presence: Manage and optimise our websites using SEO and WordPress to create compelling landing pages and blog to enhance lead generation.
  • Social Media & PR: Execute social media campaigns (organic and paid) on LinkedIn, and lead PR initiatives to position us as an industry thought leader.
  • Event management: Plan and deliver high-profile events, trade shows, and webinars that showcase our brand and drive business opportunities.
Requirements
  • 4+ years of B2B marketing experience, preferably in the logistics / transport industry.
  • Proven ability to design and execute multi-channel marketing strategies that deliver measurable results.
  • Proficiency in HubSpot, WordPress, Canva, PowerPoint, LinkedIn, video marketing, YouTube and CRM tools like Microsoft Dynamics.
  • Exceptional organisational and storytelling skills with a creative and analytical mindset.
  • Native Swedish level (written and verbal), fluent in English (written and verbal), with excellent communication and interpersonal abilities. Fluency in a second Scandinavian language is considered an advantage.
  • We expect you to have a driving license to travel to meetings and events.


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