Market Research Strategist

4 days ago


Stockholm, Stockholm, Sweden Axel Springer Group Full time
Job Overview

We are seeking a seasoned professional to lead the development and implementation of innovative market research products and tools.

Key Responsibilities:
  • Research Design & Execution: Create effective survey questionnaires, track respondent quality, and ensure the validity and reliability of data.
  • Data Interpretation & Reporting: Analyze complex datasets to derive meaningful insights and present actionable recommendations.
  • Market Research & Analysis: Develop forecasts and market models to predict future trends.
  • Project Management: Manage multiple research projects simultaneously, prioritizing research initiatives based on organizational needs and resource availability.
  • Stakeholder Engagement: Conduct user interviews with internal and external stakeholders to refine and optimize research products.
  • Business Intelligence: Leverage sales data to identify product opportunities and translate them into actionable solutions.
  • Education & Advocacy: Educate internal stakeholders about market research methodologies and promote their application in strategic decision-making.
  • Marketing Support: Develop tools and strategies that utilize market research insights to support marketing campaigns and initiatives.
Requirements
  • Education: Bachelor's degree in a related field (Statistics, Economics, Business, Data Science); Master's degree preferred.
  • Experience: 5+ years of market research experience, including leadership roles; proven ability to manage complex research projects.
  • Technical Skills: Advanced proficiency with Microsoft Excel required; experience with survey platforms and data visualization tools advantageous.
  • Research Expertise: Strong background in quantitative social research or market research; familiarity with qualitative research methods beneficial.
  • Soft Skills: Excellent communication and presentation abilities; creative problem-solving and proactive approach to product development.


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