Performance Marketing Specialist
4 weeks ago
Vi söker en resultatorienterad och analytisk expert inom digital marknadsföring för att stärka vår digitala närvaro och ta våra marknadsföringsinsatser till nya höjder.
Om rollen:Som Performance Marketing Specialist kommer du att spela en avgörande roll i att driva och optimera våra betalda marknadsföringskanaler. Du kommer att ansvara för att maximera effekten av våra marknadsföringsinvesteringar och säkerställa att vi når våra affärsmål genom strukturerade analyser och strategiskt arbete.
Huvudansvar:- Betald annonsering: Ansvara för hela köpresan inom Paid Search (Google/Microsoft Ads (Bing)) och Paid Social (Facebook, Instagram, etc.).
- Organisk sök: Delta i arbetet med SEO för att öka den organiska synligheten på Google och Bing.
- Byråhantering: Vara kravställare och ha täta uppföljningar med våra externa byråer.
- Kampanjhantering: Se till att kampanjplaner implementeras och levererar enligt förväntningar i dina kanaler.
- Kontinuerlig optimering: Identifiera och genomföra förbättringsmöjligheter för att maximera ROI och effektivisera marknadsföringsbudgeten.
- Samarbete: Arbeta nära marknads- och försäljningsteamet för att säkerställa att kampanj- och marknadsföringsplaner följs.
- Dokumentation: Ansvara för att marknads- och kampanjdokument hålls uppdaterade och relevanta.
- Teamstöd: Fungera som backup och stöd för övriga teammedlemmar samt bidra till pågående projekt.
Du är en strukturerad, analytisk och affärsdriven marknadsförare med erfarenhet inom digital annonsering och performance marketing. Du har tidigare arbetat med Google Ads, Bing Ads och betalda sociala medier, och har en djup förståelse för hur data kan användas för att driva resultat.
Vi söker dig som är:
- Resultatorienterad: Du motiveras av att nå och överträffa uppsatta mål och KPI.
- Proaktiv: Du har ett öga för förbättringar och arbetar kontinuerligt för att optimera processer och resultat.
- Analytisk: Du trivs med att analysera data och göra insiktsdrivna beslut som påverkar affärens framgång.
- Samarbetsvillig: Du är en lagspelare som kan arbeta över avdelningar och med externa byråer för att driva projekt framåt.
- En dynamisk och kreativ arbetsmiljö i ett växande bolag.
- Möjlighet att vara en nyckelperson i vår digitala transformation och påverka vår marknadsstrategi.
- Utmanande och varierande arbetsuppgifter där du får möjlighet att utvecklas och växa.
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