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Director of Product Development
6 hours ago
About the Team
">Sinch is seeking a talented Market and Solutions Strategy Director to join its global team.
">This is an exciting opportunity to collaborate with cross-functional teams to drive business growth and success through market research, competitive analysis, and product marketing expertise.
">You will be responsible for developing and executing market strategies, working closely with internal stakeholders to ensure alignment and effective communication of our value proposition.
">The ideal candidate will have a proven track record of success in market strategy, product marketing, or a related field, with a strong understanding of market research methodologies, competitive analysis, and buyer personas.
">You will be a key member of the product marketing team, collaborating closely with internal stakeholders to align strategies and drive execution.
">Responsibilities include:
">- Market Research & Analysis: Conduct comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Strategic Product Narrative: Develop and refine our cross-product and platform positioning.
- Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
- Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
About You
">To succeed in this role, you must have a strong commercial and business acumen, with excellent strategic thinking and problem-solving skills.
">You should be an exceptional communicator, able to adapt your communication style to different audiences and situations.
">Able to think strategically, make informed decisions, and take calculated risks.
">- Extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.
- Proven experience in leading teams and managing complex projects.
- Strong understanding of market research methodologies, competitive analysis (including win/loss programs), and buyer personas.
- Expertise in creating effective cross-product positioning and narratives; experience marketing platforms and multi-persona products.
- Experience owning analyst relations including large market reports.
- Experience building out Voice of the Customer programs that marry up various datasets across NPS/CSAT, customer reviews, win/loss and more.
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