Digital Activation Manager DACH

3 days ago


Stockholm, Stockholm, Sweden Essity Full time
About the Role

We are seeking a highly skilled Digital Activation Manager DACH to join our marketing team. As a key member of our team, you will be responsible for leading local B2C and B2B digital TENA activation campaigns for the DACH markets.

You will develop innovative marketing approaches and capture the attention of the B2C/B2B target audience through effective verbal and written communication with internal teams and external partners.

Key Responsibilities
  • Lead local B2C and B2B digital TENA activation campaigns for the DACH markets.
  • Develop and execute social media strategies and manage digital infrastructure like landing pages and websites.
  • Plan and execute non-digital brand communication as print/pr.
  • Oversee the overall TENA DACH digital budget and performance.
  • Collaborate with the TENA Brand and Activation Managers in DACH to improve a full digital funnel approach.
  • Partner with our global department on local market SEO/SEA strategy and execution.


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