
Global Product Marketing Leader
1 day ago
As a key member of the Systemair team, you will drive growth and profitability through effective product marketing strategies.
About the RoleThe Group Product Marketing Director plays a pivotal role in developing and implementing a value-driven product marketing process that contributes to profitable growth for Systemair. You will lead a team of Product Marketing Managers and work closely with the product management organization to optimize our value proposition and product marketing process.
Your responsibilities include:
- Drive Change and Innovation: Optimize our value proposition and product marketing process to increase competitiveness and improve profit margins.
- Develop and Execute Strategies: Create and execute a product marketing strategy to enhance our communication around our product offerings.
- Lead and Develop Teams: Lead, coach, and develop the product marketing team to ensure they have the skills and knowledge needed to succeed.
- Customer Value Messaging: Develop and sharpen customer value messaging and positioning strategies for respective channels and target groups.
- Sales Enablement: Develop Sales Enablement processes and tools to empower Sales teams throughout the Systemair Group.
- Channel and Communication Strategy: Leverage different channels and communication packaging to correspond to the customer and stakeholder journey.
- Product Messaging and Positioning: Customize product messaging, positioning, Features, Advantages, and Benefits (FAB) for the respective product areas.
- Team Collaboration: Lead and coordinate the work between the central team and the local marketing network regarding product marketing.
- Material Production: Coordinate the production of product marketing material such as sales content development, product material, promotional material, and training materials.
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Global Product Marketing Director
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