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UK Sports Betting Content Strategist
7 hours ago
About Igbaffiliate
We are a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience.
As Content Quality Specialist (UK Sports Betting Expert), you will be responsible for ensuring high-quality content tailored for our UK audience.
Key Responsibilities:
- Developing Content Strategies: Define and execute brand-aligned content strategies by creating insightful, data-driven content briefs that effectively meet user search intent and drive website engagement.
- Providing Feedback: Provide constructive feedback to writers on submitted work, checking for errors and inconsistencies to ensure high-quality content.
- Analyzing Performance: Monitor traffic, engagement, and conversions and analyze reports to generate actionable insights for continuous content optimization.
- Collaboration: Collaborate closely with cross-functional teams to achieve defined product goals.
- Conducting Research: Conduct in-depth research on industry-related and sports topics to develop original content, utilizing keyword research and SEO best practices.
Requirements:
- Minimum 3 years of experience in iGaming content management roles.
- Native-level proficiency in English, with a deep understanding of the UK's sports industry and culture.
- Exceptional research skills across all product-related topics.
- Strong proficiency with SEO tools and WordPress.
- Previous experience in sports journalism/sports industry is a plus.
Benefits:
- Full remote working offered through contractor agreement OR Hybrid working setup.
- Company events in Malta organised and paid for by WIS for EU employees – twice a year.
- Access to learning platforms and educational support.
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