Product PR Lead
3 hours ago
**Job Description:**
About the Team:
Our marketing team at Fatalist Development AB is a dynamic and innovative group of professionals dedicated to delivering exceptional experiences through our products. As a Senior Communications Manager, you'll be part of this team, working closely with us to craft compelling narratives and communicate effectively with our audience.
Your Key Responsibilities:
- Develop external product communications strategies and frameworks that align with our brand tone and voice.
- Collaborate with marketing teams to create engaging written content that resonates with our target audience.
- Oversee external copywriting to ensure timely, on-brand, and high-quality content that meets our standards.
- Maintain and update product PR guidelines and contingency plans to ensure seamless execution.
- Arrange media training for key product representatives to equip them with effective communication skills.
- Foster strong relationships with earned media partners to maximize coverage and amplify our message.
- Partner with Brand and Campaign Managers to build product PR plans that drive business results.
- Create targeted PR messages that generate buzz around our products and create lasting impressions.
- Manage external agencies to execute product PR campaigns and ensure they meet key performance indicators.
- Develop web strategies that prioritize user experience for both players and stakeholders.
- Oversee product websites to ensure compliance with legal and data protection standards.
- Guarantee that our websites accurately reflect our brand values and foster player engagement.
- Promote relationship marketing campaigns for marketing beats and product launches.
- Elevate our paid influencer marketing strategy and campaigns with external agencies.
About You:
To succeed in this role, you should be a seasoned communications and marketing professional with a proven track record of launching new games and supporting ongoing live services. You're a natural communicator with excellent English skills, both written and verbal, and you're confident in your ability to build and maintain strong relationships.
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