Digital Customer Journey Optimizer

2 days ago


Malmo, Skåne, Sweden Balr Consulting Group Full time

Balr Consulting Group is seeking a talented Data Analyst to join our team and contribute to creating innovative solutions for personalized website experiences.

In this role, you will work closely with our client's team to develop tools that optimize user interaction, such as encouraging log-ins, highlighting loyalty points, and driving store visits through targeted messages.

You will identify key challenges, including improving user experience and monitoring performance. You will set up analytics to track user journeys and enhance usability, and define key metrics to evaluate the effectiveness of these messages over time.

Beyond this, you will explore broader questions about user behavior, such as whether users see the same message too often and how it affects engagement. You will also collaborate with other teams in the Personalisation product to ensure alignment.

The ideal candidate will have strong analytical skills, SQL knowledge, and experience with customer journeys or funnels.

  • Analytical skills
  • SQL
  • Knowledge/experience on customer journeys or funnels

Our company values include collaboration, innovation, and professionalism.



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