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Senior Beverage Strategist

2 weeks ago

Stockholm, Stockholm, Sweden TN Sweden Full time
About the Role

The Advocacy team at TN Sweden has responsibility for multiple brands in our portfolio (Absolut, Malibu & Kahlua), to champion the On-trade through key strategies, partnerships, visibility priorities & activation programs that enhance consumers engagement with our brands; and drive Advocacy & Education by developing 'best in class' educational programs, experiences, and tools, to fuel and recruit passionate brand Advocates across the globe.

As an On-Trade expert, you will sharpen our understanding of both Customers, Bartenders and Consumers in their on-trade journey, to evolve our capabilities, developing consumer-centric trade strategies that support customers business objectives and ensuring premiumisation of our brands. To generate profitable sales you will accelerate recruitment, penetration, and build consumer & bartender loyalty with programs, messaging, and activations that are exciting and based on our key consumption moments.

You will also be a drinks expert, leading our in-house Drinks squad to develop and evolve Drinks Strategies, requiring you to be on top of consumer & drinks culture and have comprehensive experience with the hospitality industry. The drinks expertise extends to supporting cross-functional teams across disciplines; to support advising and developing solutions for key occasions, programs and product innovation. Unique serves, drinking rituals and hero vessels will be deliverables that drive interest from the trade and also motivate consumers to trial products/serves both in the on-trade and at home.

  • Champion On-trade capabilities for Absolut, Malibu & Kahlua by evolving RPVA strategies (Relationship, Presence, Visibility, Activation)
  • Win on-trade share by creating brand building visibility assets and activation programs in collaboration with markets, that drive impact and menu prioritization
  • Understand the global on-trade arena by systematically collecting & reporting information on channel trends and data, as well as the competition, to identify new opportunities
  • Closed collaboration with Experiences to create holistic and scalable activations for various types of accounts
  • Support Shopper team to execute strong TTL (Through-The-Line) programs
  • Be the internal drinks expert, leading the cross-functional TAG Drinks Squad and sharing valuable input to key projects both internally and with expert drinks/on-trade/industry teams in market cos and at HQ
  • Collaborate to develop/evolve drinks strategies, ensuring data-driven & brand relevant drinks optimization, including drinks recipes that democratize cocktail making at home, and are sustaining for trade needs
  • Support NPDs, Key occasions and Communication programs with drinks recommendations, unique serves & drinking rituals
  • Support Trade Education Manager to develop relevant and memorable education programs for the hospitality industry that will drive equity and ultimately bartender recommendation.
About You

We see you as a highly motivated self-starter with good leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.

  • 10+ years in a strategic role such as brand management or product management; demonstrating well-rounded business acumen and analytical experience touching many parts of the business and bringing multiple data points together to make strategic recommendations. Can set and measure KPIs.
  • 5+ years of Beverage Alcohol Industry experience; Ability to understand Category growth drivers, Customer perspectives & their primary drivers, KPIs
  • 5+ years On Trade experience (from brand ambassador, On trade sales, on trade trade/customer marketing, hostess, server, bartender, bar manager, beverage director, owner – any of these, preferably front of house)
  • Project Management experience: Has managed multiple cross-functional projects at any given time, of varying scale from start to finish.
  • International or multi-country experience is preferred
  • Fluent in English, championing both written and verbal communication