Marketing Lead
4 days ago
We are a leading FMCG company within frozen food in the Nordics, committed to making cooking easy and enjoyable for everyone. With our rich history dating back to the 1940s, we have been dedicated to producing high-quality products that meet our customers' needs.
As part of Nomad Foods, a global leader in the frozen food industry, we share a common goal: to become the world's frozen food champion. Our commitment to quality, taste, and sustainability has earned us a reputation as a trusted partner in the frozen food industry.
The Job DescriptionThis role involves managing our brand and portfolio to drive growth and success. As a key member of our team, you will work collaboratively with cross-functional teams to develop and implement business strategies, manage our product portfolio, and optimize our marketing efforts.
- Contribute to the development and implementation of the overall business strategy and annual plans.
- Lead the product portfolio, including performance analysis, business case creation, product development, and trade stories.
- Assume responsibility for P&L, monitoring sales, and maximizing business performance according to set commercial strategy.
- Collaborate with agencies, Media, and Central teams to manage brand communication campaigns.
- Develop innovative packaging designs through close collaboration with packaging design agency and repro agency.
- Optimize, manage, and track A&P budgets.
- Relevant academic degree in marketing or related field.
- Minimum 3 years of experience in marketing/commercial roles, preferably in FMCG.
- Proven experience in managing agency briefs and feedback.
- Budget management expertise.
- Excellent consumer understanding.
- Strong analytical and business acumen skills.
- Marketing activity development experience, including ATL, social media, and PR communications.
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