
Senior Consumer Insights Lead
3 days ago
About Us
We are a leader in the industry, committed to delivering a smoke-free future.
Our company has been around for over 200 years, and we have a significant presence in the Nordic region.
Job Description
We are seeking a CX Programs Senior Specialist to join our Nordics Consumer Experience team.
This role involves identifying business opportunities and driving consumer programs to close gaps in consumer experience.
You will develop new initiatives based on consumer pain points and business opportunities.
You will evaluate the impact of our consumer programs, ensuring we stay ahead in delivering our Smoke-Free Future strategy.
Your Key Responsibilities
- Leading commercial initiatives across a multi-category market related to deployment of consumer programs.
- Tracking progress of programs, projects, and initiatives against KPIs and goals.
- Connecting various data sources to measure the impact and performance of our programs.
- Identifying the right audiences for consumer engagement and managing the contact strategy.
- Working closely with cross-functional teams to ensure alignment and successful execution of acquisition/retention initiatives.
Requirements
- University degree or equivalent in Business Management/Marketing, Engineering/Tech, or Finance.
- At least 4+ years of experience in Marketing/Business Development/Consumer experience (preferably in FMCG).
- Fluency in English is a requirement for this role. Knowledge of a Nordic language would be an advantage.
- Strong analytical thinking and problem-solving abilities paired with strong implementation skills.
- Excellent project management skills, with the ability to work both independently and in team-based environments.
Our Culture
- We offer a dynamic and inclusive work environment.
- We value diversity and believe that different perspectives drive innovation.
- We empower our employees to take risks and experiment.
- We provide opportunities for growth and development.
- We prioritize employee well-being and provide benefits to support their health and happiness.
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