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Digital Marketing Specialist
3 hours ago
Job Summary:
As a Digital Marketing Specialist, you will be responsible for developing and executing integrated marketing campaigns to drive business growth and enhance brand awareness.
Our ideal candidate has a strong background in digital marketing, excellent communication skills, and experience working with marketing automation tools.
Key Responsibilities:
- Develop and execute multi-channel campaign strategies to drive business growth and enhance brand awareness.
- Collaborate with marketing communications, product marketing, digital engagement, and sales teams to align campaign strategies with business objectives.
- Analyze performance metrics to optimize campaign effectiveness and improve ROI.
- Manage new landing pages, social content, webinar presentations, videos, sales templates, and scripts.
Requirements:
- BA/BS degree in digital marketing, marketing, or marketing communications.
- 2-4 years of related marketing experience.
- Experience with marketing automation tools (e.g., Marketo), project management tools (e.g., Workfront), and budget management tools (e.g., Allocadia) is a plus.
- Strong organizational skills with the ability to meet deadlines consistently.
- Excellent communication skills with the ability to convey complex ideas and data clearly in written, presentation, and spoken formats to various audiences.
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