Digital Marketing Strategist
6 hours ago
SCHMACK | Growth Agency is a leading Customer Experience (CX) agency based in London, Stockholm, Paris and Canary Islands.
We are seeking a highly motivated Performance Marketing Specialist to drive customer acquisition, conversions and overall business growth through strategic paid media efforts.
This role involves coordinating production, launch and management of performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok) with a focus on maximizing ROI.
The ideal candidate will have proven experience in performance marketing, managing PPC campaigns, social ads and paid media strategies.
Key Responsibilities:
- Campaign strategy and execution: Coordinate production, launch and manage performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, TikTok) with a focus on maximising ROI.
- TikTok expertise: Develop and execute paid advertising strategies on TikTok, tailoring campaigns to SCHMACK's clients target audiences.
- Data-driven insights: Analyse and report on key performance metrics (e.g., CTR, CPC, CPA, ROAS) to identify opportunities for optimisation and scaling.
- Post-conversion analysis: Work closely with the CRM Specialist to understand audience behaviour after conversion and leverage insights to enhance future campaigns.
- Testing and optimisation: Implement A/B testing and other experiments on creatives, audience segments, and ad formats to improve performance.
- Budget management: Monitor and optimise campaign budgets to ensure efficient spend while achieving growth goals.
- Collaboration: Partner with internal teams (CRM, tech, content, and creative) as well as client stakeholders to align paid media campaigns with overall marketing goals.
- Trend monitoring: Stay up to date with industry trends, platform updates, and best practices, especially for TikTok and other emerging channels.
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