Director of Digital Experience

1 day ago


Stockholm, Stockholm, Sweden EF Education First Gruppe Full time

EF Education First Gruppe is a purpose-driven, international, and energetic community that thrives on continuous learning, fearless innovation, and mutual support. We empower young adults aged 18–35 to explore a world outside their comfort zones.

The Director of E-Commerce will lead the charge in defining and executing the e-commerce vision, product direction, and web marketing strategy for a best-in-class consumer experience. This role requires a strong understanding of online media acquisition, SEO, affiliate marketing, email, and social media strategies.

Responsibilities:

  • Orchestrating all aspects of a strategic e-commerce plan to drive revenue growth, improve customer experience, and increase market share.
  • Combining existing expertise in sales, marketing, product, technology, and management to deliver a superior brand and shopping experience for all customers.
  • Managing the digital user experience, including site navigation, and content development in conjunction with the Marketing team.
  • Developing, owning, and maintaining a comprehensive on-site and off-site merchandising plan in conjunction with Finance requirements.
  • Responsibility for the customer journey: design, own, and optimize focusing on merchandising imperatives, personalization, and improving customer lifetime value.
  • Developing, monitoring, and analyzing comprehensive reporting, including key metrics such as traffic conversion, average order value, and customer lifetime value to measure success, identify areas for improvement, and provide recommendations to optimize performance.

Requirements:

  • At least 7+ years' hands-on experience in direct B2C e-commerce/web marketing.
  • Strong analytical skills with proven ability to interpret data and draw conclusions to implement new e-commerce strategies and proficiency in Google Analytics and Tableau.
  • Prior experience with web content management systems (CMS) and personalization technology.


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