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Digital Campaign Manager
20 hours ago
About CheckProof AB
A Pioneer in Digital TransformationWe're a leading SaaS company transforming the way industries work with inspections through our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, helping businesses achieve excellence and safety.
As a Demand Generation Specialist, you'll play a key role in shaping and delivering demand generation strategies to increase brand awareness, generate qualified leads, and drive revenue growth. Reporting to the CMO, you'll collaborate with a high-performing team and senior professionals, and work cross-functionally with sales, product, and customer success teams to deliver impactful campaigns.
The Role:You'll be responsible for developing and executing multi-channel strategies, including paid media and website optimization, to drive awareness, lead acquisition, and pipeline growth. You'll also plan, execute, and refine marketing and ABM campaigns, while designing lead nurturing programs to improve conversions through testing and optimization.
Your key responsibilities include:
- Demand Generation Strategy: Develop and execute multi-channel strategies to drive awareness, lead acquisition, and pipeline growth.
- Campaign Management: Plan, execute, and refine marketing and ABM campaigns to improve conversions through testing and optimization.
- Data & Analytics: Analyze performance metrics and provide actionable insights to inform business decisions.
- Collaboration: Work closely with sales and marketing teams to ensure seamless collaboration and effective lead nurturing.
- Marketing Tools & Resources: Optimize marketing automation tools and manage resources to maximize efficiency and returns.
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