User Experience Insights Lead
4 days ago
Job Description
The Senior Marketing Researcher will play a crucial role in using user research and player psychology expertise to inform stakeholders about their audience and develop successful marketing strategies.
This position involves working closely with teams such as user acquisition, advertising creative, analytics, product marketing, and game development to drive a player-first mindset by championing the user's perspective.
Insights will be shared with stakeholders through workshops, presentations, reports, and collaboration to ensure a cohesive understanding of the target audience.
Your Impact and Responsibilities:
- Conduct research to inform creative direction and marketing strategies.
- Identify psychological and cognitive factors influencing campaign effectiveness.
- Evaluate and recommend new research techniques and methodologies.
- Provide actionable insights to product and marketing teams.
- Present research findings to stakeholders, including executive leadership.
We're Looking for Someone with:
- Experience in research design, qualitative and quantitative methods.
- Relevant degree in cognitive sciences, human computer interaction (HCI), psychology, or related field.
- Knowledge of cognitive science, advertising, and mobile gaming.
- Track record of research in a user-centric environment.
- Ability to translate insights into actionable improvements.
- Excellent communication skills.
- Independent mindset and proactive approach.
Required Skills and Qualifications
- Strong understanding of user behavior and motivations.
- Ability to analyze complex data sets and draw meaningful conclusions.
- Effective communication and presentation skills.
- Collaborative mindset and ability to work with cross-functional teams.
Benefits
- Opportunity to work with a leading gaming company.
- Collaborative and dynamic work environment.
- Chance to develop skills and expertise in user experience research.
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