Digital Marketing Strategist
5 hours ago
At SAS, we're a leader in data and AI. We inspire customers worldwide to transform data into intelligence.
Our team is looking for a Marketing Specialist to drive growth and learn from experienced marketers and sales teams.
You will be responsible for demand generation marketing and cover the whole Northern Europe region.
This role will focus on new business demand generation – either with prospects or existing customers and protecting a renewal.
As a Marketing Specialist, you will:
- Deliver marketing efforts designed to drive new business with prospects or within existing accounts through an integrated go-to-market plan aligned to the initiative, business unit, and/or target account.
- Measure and react to success metrics, perform actionable analysis, and make data-driven decisions to improve outcomes and ROI (with the support of the data science team).
- Leverage, enhance, and adapt corporate marketing initiatives to be regionally messaged and relevant in order to ensure the right message is delivered to the target audience at the regional level.
The ideal candidate will have 2 years of experience with a background in planning and running B2B Demand Generation programs, ideally for technology companies.
They should also have excellent communication skills, good analytical and organizational capabilities, and be a great problem solver.
Additionally, they will enjoy working with many different people to get their activity into the market and managing expectations with stakeholders.
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