Market and Solutions Strategist

17 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

About the Job

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Sinch is seeking a highly skilled Market and Solutions Strategy Director to join its global team.

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This is an excellent opportunity to leverage your expertise in market research, competitive analysis, and product marketing to drive business growth and success.

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You will be responsible for developing and executing market strategies, working closely with cross-functional teams to ensure alignment and effective communication of our value proposition.

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The ideal candidate will have a proven track record of success in market strategy, product marketing, or a related field, with a strong understanding of market research methodologies, competitive analysis, and buyer personas.

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You will be a key member of the product marketing team, collaborating closely with internal stakeholders to align strategies and drive execution.

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Responsibilities include:

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  • Market Research & Analysis: Conduct comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
  • Segmentation & Targeting: Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
  • Strategic Product Narrative: Develop and refine our cross-product and platform positioning.
  • Industry Expertise: Provide deep industry expertise to support go-to-market strategies and launch plans.
  • Collaboration & Leadership: Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.

About You

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To succeed in this role, you must have a strong commercial and business acumen, with excellent strategic thinking and problem-solving skills.

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You should be an exceptional communicator, able to adapt your communication style to different audiences and situations.

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Able to think strategically, make informed decisions, and take calculated risks.

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  • Extensive experience in market strategy, product marketing, or a related field within the technology or communications industry.
  • Proven experience in leading teams and managing complex projects.
  • Strong understanding of market research methodologies, competitive analysis (including win/loss programs), and buyer personas.
  • Expertise in creating effective cross-product positioning and narratives; experience marketing platforms and multi-persona products.
  • Experience owning analyst relations including large market reports.
  • Experience building out Voice of the Customer programs that marry up various datasets across NPS/CSAT, customer reviews, win/loss and more.


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