Marketing Strategist for Gaming Ecosystems

2 weeks ago

Uppsala, Uppsala, Sweden Wehype - Uppsala Full time
Wehype - Uppsala: Unlocking the Potential of Creator Collaborations in Gaming

At Wehype, we're redefining the way games collaborate with content creators. Our mission is to build lasting, authentic partnerships between game studios, content creators, and communities.

We're seeking a dynamic and strategic Marketing Manager to own and drive our marketing efforts across key areas: CRM, content marketing, events, social media, brand, and communications.

Your Role

As our Marketing Manager, you'll play a crucial role in shaping how Wehype is perceived in the gaming industry. You'll develop and execute marketing strategies that build awareness, engagement, and trust within our ecosystem.

We are looking for a doer—someone who takes initiative, executes with excellence, and isn't afraid to roll up their sleeves to make things happen.

Responsibilities

  • Craft compelling thought leadership content, white papers, and case studies that showcase Wehype's expertise and vision.
  • Develop go-to-market (GTM) strategies for new products, services, and initiatives.
  • Foster strong relationships with game publishers, developers, and creators through CRM & Email Marketing campaigns.
  • Drive engagement and storytelling across our social media channels to position Wehype as a leader in creator collaborations.
  • Elevate our visibility in the industry through PR strategies and Brand Communications.

Requirements

  • A strategic thinker with a passion for gaming, content creation, and the digital ecosystem.
  • A storyteller who knows how to craft compelling narratives that resonate with audiences.
  • A data-driven marketer who understands how to track, measure, and optimize campaigns for maximum impact.
  • A collaborator who can work cross-functionally to align marketing with business goals.
  • A doer who thrives in execution, takes initiative, and ensures things get done.

Benefits

  • Growth Opportunities: Learn as part of a collaborative team and grow in a fast-expanding company.
  • Health and Wellness: We offer a wellness grant to cover your gym/yoga/massage costs, as well as daily office breakfasts.
  • Work with the biggest games: Work with some of the biggest games in the industry such as FIFA, Fortnite, Call of Duty, WoW, and many more.
  • Gaming Stations at work: Enjoy playing the games you work with daily, or just unwind with your personal favorites.

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