Content Optimization Specialist

8 hours ago


Stockholm, Stockholm, Sweden H & M Hennes & Mauritz Gbc AB Full time

**Job Description**

H & M Hennes & Mauritz Gbc AB is seeking a skilled Social Media Analyst to join our team. As a key member of our social media team, you will be responsible for driving growth and enhancing content performance across platforms.

**Key Accountabilities:**

  • Developing strategic frameworks for reporting on KPIs like reach, engagement, and audience growth to guide team decisions.
  • Staying updated on emerging trends in fashion and culture, offering timely insights for content development.
  • Maintaining a deep understanding of the unique functions and formats of each platform (e.g., search, content feeds, Stories, Reels, TikTok, etc.).

**What We're Looking For:**

  • Proven experience in social media analytics with focus on performance optimization.
  • Deep knowledge of social media platforms, algorithms, and content formats.
  • Excellent communication skills, with experience working in cross-functional teams.


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