
Influencer Marketing Director
2 days ago
Icaniwill Ab is an innovative online-based sports fashion company dedicated to creating functional sportswear for men and women. Our company values a dynamic and supportive work environment that fosters personal development and collaboration.
Job Overview:
The Influencer Marketing Team Lead will be responsible for developing and executing the influencer marketing strategy across assigned markets, analyzing market trends, identifying opportunities, and ensuring campaigns deliver maximum results. This role requires strong leadership skills, analytical thinking, and excellent communication and negotiation abilities.
Responsibilities:
- Develop and lead the influencer marketing strategy, aligning with business objectives and collaborating with key stakeholders to fuel brand growth.
- Analyze market trends and identify opportunities, staying ahead of the competition by analyzing industry insights and spotting new opportunities.
- Execute and oversee campaigns, ensuring objectives, KPIs, and performance metrics are met.
- Provide strategic guidance on negotiations and campaign activation, including influencer outreach and negotiation.
- Mentor and guide team members as needed, promoting a positive and productive work environment.
- Collaborate closely with internal teams to maximize synergies and optimize campaign impact.
Requirements:
- Proven experience in influencer marketing with a minimum of 3 years.
- Strong leadership skills, with experience of mentoring and leading a team.
- Analytical mindset, with the ability to track KPIs and measure campaign success.
- Excellent communication and negotiation skills.
- Ability to work cross-functionally and collaborate with key stakeholders to drive business growth.
- A deep understanding of social media platforms, trends, and influencer marketing best practices.
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