Marketing Automation Expert

14 hours ago


Malmo, Skåne, Sweden Academic Search International Full time
Key Responsibilities
  1. Coordinate with local markets to execute digital campaigns.
  2. Collaborate with the content manager to optimize digital content.
  3. Support product launches with digital acquisition strategies.
  4. Drive e-commerce growth through performance channels.
  5. Develop and implement a performance marketing strategy across digital channels.
  6. Manage paid search, paid social media, display advertising, and other digital campaigns.
  7. Create and optimize the entire digital customer journey.
  8. Lead marketing automation initiatives and CRM activities.
  9. Implement attribution modelling and tracking systems.
  10. Manage relationships with performance marketing agencies.
Qualifications

We are seeking a highly qualified candidate with over 5 years of experience in digital marketing and data analysis.

The ideal candidate should be proficient in Google Ads, Google Analytics, and Matomo, with a background in attribution modeling, customer journey mapping, and marketing automation.

Familiarity with CRM systems such as Hubspot and Mailchimp is essential. Experience in SEO/SEM practices using tools like SEMrush and Ahrefs is preferred.



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