
Enterprise Customer Journey Manager
15 hours ago
Mentimeter is an innovative engagement tool designed to turn presentations into interactive experiences. Through real-time interactivity and clear visualizations, we help people participate, engage, and become more productive in their endeavors.
As a Marketing Automation Manager at Mentimeter, you will be part of a talented team dedicated to helping over 1 billion people listen, learn, and work better together.
The Opportunity
We are seeking a skilled Marketing Automation Manager with a focus on Enterprise customers to join our Lifecycle Marketing team. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. You will play a pivotal role in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless and impactful customer journeys.
This is a highly collaborative position that has a significant impact on Mentimeter's enterprise growth, working at the intersection of product-led growth and account-based marketing.
Responsibilities
- Collaborate within the marketing, product, and sales teams to design automated communication programs aligned with our enterprise strategy, guiding enterprise accounts through the customer journey.
- Develop personalized campaigns and communication programs—focusing on email, in-app messaging, and other channels—to engage and convert enterprise accounts.
- Partner with marketing, sales, and product teams to align account-based marketing initiatives and ensure consistent, personalized communication strategies across the user and customer journey.
- Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
Requirements
To succeed in this role, you will need:
- At least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
- Expertise with marketing automation platforms, such as Braze that we are using. Having worked with i.e Hubspot, Iterable is also valuable. Experience using analytics tools (e.g., Mixpanel, Looker).
- Strong data-driven skills, analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement.
Benefits
At Mentimeter, we offer a competitive compensation package, including pension contributions, a healthy view on work-life balance, and opportunities for professional growth and development.
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